Brand Manager-White Spirits

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, including Aperol, Campari, SKYY, Wild Turkey and Grand Marnier. The Group was founded in 1860 and today is the 6th largest player worldwide in the premium spirits industry. Listed on the Italian Stock Exchange, it has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.

Campari Group has great ambitions in Asia, and CBT will play an instrumental role in expanding the Group’s business in this continent. Focused on Mainland China, the company directly manages brand equity development through ATL and BTL initiatives and cooperates with a local distributor who a) focuses on the commercialization of the product portfolio with the trade and b) jointly plans with CBT and execute targeted BTL actions, especially in the On-Premise channel.  

The Brand Manager Italian Icons plays a major role in designing and executing innovative marketing campaigns to enhance brand awareness and consideration of our Italian Icons Portfolio (including Aperol, Campari, and Cinzano). She/he is responsible for brand ownership and for the achievement of brand objectives.

Key Responsibilities and Activities

• Contributes to the development of local strategies consistently with global brand guidelines, ensuring full alignment with the Group Strategic Marketing team
• Work with agency to conduct research to define targeted customer segments and determine the key drivers of trial and consumption for each segment and demand occasion
• Contributes to the development of local brand positioning, associated marketing themes, and media channels that align with corporate brand vision and target customer demographics
• Is directly responsible for the design and execution of all ATL, BTL, brand PR and innovation activities directly managed by CBT, in full alignment with distributors’ brand plans and CBT’s strategy. Tracks the overall brand budgets and monitors the effectiveness of marketing campaigns and tactics
• Manages new product development projects / launches in the market, and supports the development of pricing strategies in cooperation with the Commercial Manager and distributors
• Constantly follows consumer and competitive landscape and the evolution of new trends
• Maintains strong relationship with media / creative agencies and encourages creative output
• Continuously promotes and supports capabilities development within the marketing organization

Reporting and other key relationships

The role reports to the Marketing Manager China. He/she will work closely with CBT’s Customer Marketing and Commercial, as well as with the distributor’s Marketing and HORECA teams.

Experience 

• At least 6 years of marketing experience in a brand driven multinational companySolid experience within the Chinese market is a must
• FMCG background required; beverage industry and on-premise knowledge are a plus

Skills

• Solid experience with development and management of digital campaigns and BTL activations to build brands
• Good strategic thinking combined with a strong ROI and analytical mindset
• Outstanding execution skills and great attention to detail, coupled with the ability to meet deadlines by managing various projects with a diverse range of priorities simultaneously
• Proven ability to successfully operate within international and multicultural environments
• Ability to work independently with limited oversight
• Exceptional communication and influencing skills with fluency in Mandarin and English, written and oral
• Ability to work effectively and collaboratively in a team environment, contributing to the enthusiasm and positive interactions with colleagues 

Other traits and requirements

• A passionate Brand Advocate, able to speak “Italianity” and translate it with local relevance
• Learning agility
• Pragmatic problem-solving approach
• Strong Integrity
• Ability to deal with the ambiguity and flexibility typical of a fast growth organization

Education

• Degree qualified, major in Business Administration or Marketing a plus

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.  Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.