Global AI Director

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

1) Define AI Transformation Strategy & Portfolio Direction (Global Value + Governance)

Own the enterprise AI direction, ensuring alignment to business objectives and long-term growth.

Key accountabilities

• Define and lead the Company’s AI transformation strategy and global AI product vision, aligned to business priorities and functional value pools.
• Build and steer the enterprise AI portfolio (platform capabilities + reusable components + scaled products), including investment logic and sequencing.
• Establish governance, standards and decision rights (ethical AI, risk appetite, lifecycle controls) to scale safely and consistently.
• Maintain a technology and market radar (emerging trends, best practices), translating insights into actionable opportunities for innovation and competitive advantage.

2) Own Use Case Scaling, Value Realization & Adoption

Ensure high-value use cases deliver measurable impact and scale across functions and geographies.

Key accountabilities

• Identify, evaluate, prioritize and scale high-value AI use cases across core functions (e.g., Operations, Marketing, Sales, HR), ensuring global scalability.
• Define KPIs/OKRs and value-tracking models, monitoring impact on efficiency, revenue growth, customer value, and user adoption.
• Shape product outcomes and requirements at the right altitude (user journeys, process/operating model impact, service expectations).
• Drive adoption at scale through rollout planning, enablement, feedback loops, and continuous improvement.

3) Orchestrate Cross-Functional Delivery with AI Tech Lead (Operating Model + Quality + Risk)

Co-lead execution with Technology, ensuring robust, compliant, scalable delivery.

Key accountabilities

• Lead and orchestrate cross-functional teams across Business, Technology, Data, and Governance stakeholders to deliver integrated outcomes.
• Partner with the AI Tech Lead to ensure solutions meet standards of scalability, robustness, ethics, security, and regulatory compliance.
• Establish and evolve the AI operating model (roles, responsibilities, processes, governance, RACI), enabling sustainable enterprise adoption.
• Set delivery discipline (planning cadence, dependency management, release governance) and ensure operational readiness (MLOps/LLMOps monitoring, reliability, support).

4) Evangelize AI, Drive Cultural Change & Enterprise Change Management (with Exec Leaders & HR)

Embed AI into ways of working and decision-making through leadership alignment and capability building.

Key accountabilities

• Partner with Executive Leaders and functional heads to sponsor enterprise-wide AI adoption and embed AI into strategic and operational decision-making.
• Co-design with HR and L&D the capability agenda (AI literacy, role impacts, learning pathways, communities of practice, new ways of working).
• Lead the change management plan (communications, engagement, policy/process updates, adoption KPIs) to sustain scaled transformation.
• Champion a culture of innovation and experimentation within structured governance, ensuring disciplined execution and responsible AI use.

This role is based in Milan, Italy.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.  Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.