On Premise Key Account Executive, Manila

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Job Overview

The On-premise key account executive is a Hybrid Sales, Customer Marketing & Advocacy role that will drive Campari portfolio’s growth and market expansion in the on-premise channel by recruiting, servicing, auditing, activating, and supporting local market establishments.

He/she works within the Philippines sales department, reports to the Campari Country Manager and closely collaborates with the wider commercial team.

The mission of the role is to build commercial excellence and achievement of turnover targets through the on trade sales distribution accounts and promote Campari in the Philippines in a professional manner consistent with the overall quality image of the company.

• Development of trade accounts
• Key account management
• Trade account execution capability
• Analytics of sell in and sell out
• Increase number of on trade outlets and portfolio listings

Key Responsibilities & Activities

• Business development and RTM through acquisition of key accounts/outlets using the current channel plans
• Build commercial excellence and develop positive trade relations with on trade operators
• Stipulates outlet trade agreements (activation in terms of assortment, pouring, visibility, drink list activation, trade and engagement activities), making sure to enrich the full consumer journey from pre during and post.
• Lead brand advocacy initiatives by delivering impactful training sessions for trade partners and consumers, ensuring consistent representation of brand values and lifestyle.
• Drive consumer engagement and awareness through hosting on-premise activations and events that bring the brand experience to life.
• Actively interfaces with CCM stakeholders to deploy marketing objectives into channel plans;
• Manage and implement all trade promotions and incentive schemes in line with any marketing program advised to outlets
• Analyses and consults sell in and out data of the On-trade key accounts and uses tools and software to carry out consumer trend analysis, store visibility, store sales and performance monitoring of sales and distribution data of the target brands
• Identifies and shares on sales insights & opportunities for business development by key account and properly segment the accounts to its best utilization, and recommend venues where to build close partnerships and brand building activities in.
• Monthly trade claims coordination for timely claims submission
• Provision of monthly hunting list for key account opportunities
• Drive and achieve on premise KPIs
• Submit weekly, monthly, and quarterly reports according to KPIs provided.
• Provide market insights and recommendations to the broader team.
• Work closely with distributors, agencies, and country manager to maximize brand impact.

Key Relationships

Campari Group: Country Manager, Regional Advocacy and BA coordinator, CCM Manager, Brand Manager, Customer Service, Finance function, Brand Ambassador

External:  On Trade outlets and Wholesaler on trade team

Prerequisites:

• Minimum 2-3 years On-premise commercial experience.
• Knowledge of local On Premise as a plus
• Experience in customer marketing or marketing considered as a plus
• Relevant experience in the Spirits/Beverage industry a plus
• Qualification in Business or Commerce or equivalent is preferred but not essential

Key competences & traits

• Entrepreneurial and Commercial thinking
• Driven to win, KPI and target focused
• Ability to work in a fast-paced environment
• Passion for the spirits industry
• Strong skills in building and influencing relationships
• Ability to interact and liaise effectively with different stakeholders
• Influencing and relationship building skills
• Excellent communication skills
• Self-motivated individual
• Pragmatic/hands on approach/proactive
• Strong team-worker
• Proficient in Microsoft Office Suite
• Customer relationship management
• Consumer understanding and Market research literate

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.  Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.