Country Manager, Philippines

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description of the role

The successful candidate will play a key role in representing and growing the Campari Portfolio of brands in the market through effective partnership with the local third-party distributors and their sales and marketing teams.

Mission/Objectives

The mission of the role is to deliver business results in the assigned country, by designing and executing channel plans and portfolio strategy, ensuring a coherent approach and deployment in the market. The role will drive the day-to-day relationship with the third-party distributors and their

teams, aiming at identifying and capturing all new business opportunities.

Key Responsibilities and Activities

Strategy and planning

• Defines and agrees yearly channel & customer marketing plan jointly with distributor’s team, with the ultimate goal of enhancing Brand Building, visibility, consumer/shopper and bartender engagement at the point of sale; ensure execution of said plans through the effective management of third-party distributors (activation in terms of assortment, pouring, visibility, drink list activation, trade and engagement activities).
• Identifies portfolio optimization and enlargement opportunities and implements new launches, in line with the strategic directions for the region.
• Lead the day-by-day relationship with the distributors, mastering the key Market performance indicators. He/she analyzes the business evolution and the competitive set, builds awareness of on-going trends and relevant insights in the markets to identify possible growth levers, with the final aim of defining the best Market strategy.   
• Responsible for business planning and monthly sales forecasting process to ensure effective and timely shipments and accurate financial planning.
• Closely liaises with Sales Support Specialists to ensure that best in class customer service is provided to our customers;
• He/she supports the Area Manager in driving the assigned shipment/depletion and inventory targets, understanding the impact to the P&L and co-leading the Country & portfolio strategy.
• Supported by the CCM Manager Asia PM’s, develops the outlet segmentation for the on-trade channel, defining the drivers for the clusterization and for evaluating the outlet potential, with the aim to identify and select the most influential consumption accounts for the brand building development of our key focus brands.
• Responsible for the TM A&P budget assigned for his/her Channel (On trade)
• Performs field visits together with Area Manager and distributors in a systematic and recurring way to get firsthand insights on the different outlets and locations, incl. issues and opportunities.
• Manage and track BTL activities’ performance, CCM spending and ROI; analyses consumer trends and insights from market and competitors, in store visibility activities, sales performances in order to propose new strategies and activities and provide inputs into the yearly strategic & budget exercises;
• Manage selected project(s) with a clear mandate and accountability and a dedicated budget;
• Maintain high share of mind of the Distributor’s team toward Campari Group portfolio.
• CO-lead 3rd space activations together with the support of local distributor and central Marketing and CCM Asia PMs team;

Key Relationships

Internal: Senior Area Manager APM, Marketing, CCM & BA teams, Demand and Customer service teams

External: Third Party Distributors sales & marketing teams, On-Trade customers / Outlets

Education / Experience Required

• Minimum 5-7 years of relevant sales and customer marketing experience, within a structured multinational company
• Relevant experience in the Spirits, Wine and Beer industry is a strong plus
• Knowledge and experience in the on-premise is a strong plus
• Having managed third parties distributors is a plus
• Experience in premium brands development in a structured multinational context (incl. being exposed to different marketing roles: global / regional / local / trade marketing etc…)
• Economics / Marketing / Business Administration University Degree

Key competences & traits

• Proven commercial understanding
• Brand building and Sales performance balance
• Business development
• Effective time management, planning and prioritizing skills
• Fluent in English. Other languages a plus
• Ability to work in a fast-paced environment
• Ability to interact and liaise effectively with different stakeholders
• Influencing and relationship building skills
• Excellent communication skills
• Self-motivated individual, KPIs and target driven
• Pragmatic/hands on approach/proactive
• Strong team-worker
• Customer relationship management
• Consumer understanding and Market research literate
• Ability to work autonomously and managing priorities

Additional requirements

• Availability to travel locally and international from time to time

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.