Brand Engagement Executive, Aperol - Cebu

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities, the Group’s key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey e Grand Marnier.

The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group’s growth strategy combines organic growth through strong brand building and external growth via selective acquisitions of brands and businesses.

Headquartered in Milan, Italy, Campari Group owns 18 plants worldwide and has its own distribution network in more than 20 countries. The Group employs approximately 4,000 people. The shares of the parent company, Davide Campari-Milano N.V (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001.

The Business Unit Asia and Pacific is the most dynamic and diverse of the Group, as it operates directly in markets like China, Australia, India and Japan and in other countries, we bring the Campari experience through. Within the APAC region, we employ more than 400 Camparistas.

General Description of the Role

The Brand Engagement Executive, Aperol is a key member of the Campari Group execution team in Philippines, and works with the Business Development Manager, Marketing & CCM (trade marketing) teams, and Brand Ambassador team in the delivery of Aperol consumer and trade executions in the local market. They are responsible to bring the brand to life through consumer activations and work with on-trade partners to generate top line growth for the Aperol brand.

Key Activities & Responsibilities

• Ensures the ‘perfect serve’ execution in the outlets, supports the local Brand Ambassador in training/refreshing knowledge on the perfect serve for Aperol (specifically Aperol Spritz).

• Have a strong understanding of Aperol materials available internally to activate outlets via the internal framework (Pyramid Approach)

• Innovate new and creative Aperol materials for activation, in accordance with the Global brand direction.

• Drive consumer engagement efforts for Aperol in Philippines vai the Orange Squad – planning consumer activations at outlets, events and festivals, with execution of the events where necessary, or working alongside the event agency.

• Reviews and improves On-Trade perfect playbook execution, ensures it follows the 6 levers in Aperol key accounts in Philippines

• To work with on-trade partners and drive sales as an outcome of the marketing initiatives

Key Relationships

• Internal: Local sales & marketing team, regional marketing & CCM teams

• External: On-trade accounts and local distributors

Experience & Education & Skills

• Minimum of 3 years of relevant working experience, focused on consumer event planning and execution

• Trade experience is a plus

• Extroverted, is able to independently work with external On trade partners and vendors

• Time management, good organizational skills

• Good written and communication skills

• Well organised and meticulous

• Proactive and able to work under pressure and independently in a fast-paced environment

• Microsoft Office capabilities, particularly Excel and PowerPoint

• Languages: fluent in English

Required Skills & Traits

• Strong sales & marketing skills 

• Consumer focused and outgoing

• Self Starter

• Great relationship builder

• High levels of drive and emotional energy required to drive brand’s agenda within the business.

• Passion and Enthusiasm to work on Campari spirit brand

• English (business level)

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency