VC Manager

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Role Context & Mission

We’re looking for a Visitor Center Manager to lead one of the most respected brand homes on the Kentucky Bourbon Trail. The Wilderness Trail Visitor Center is considered to be one of the best run consumer facing sites on the Kentucky Bourbon Trails (according to AnyRoads data). On an ongoing basis, the Visitors Center Manager is responsible for planning and managing all functions and operations of the Wilderness Trail Visitor Center. Its main objective is to attract leisure visitors to the area and provide guests a unique, enjoyable and educational experience about the Wilderness Trail Brand and the Bourbon world. In addition to this, the incumbent directly manages the gift shop, visitor centre staff, events, tours and needs of daily visitors. The role reports to the Global Marketing Director, American Whiskey, based in New York, working closely with the Wilderness Trail founders.

Key Responsibilities

• Manage the daily operations of the Wilderness Trail Visitors Center.  Ensure a high level of customer service is provided to guests. Implement strategies to enhance facility and services.
• Develop, purchase and maintain retail merchandise.  Develop marketing and pricing strategies for retail merchandise.  Maintain inventory.  Make contact with potential vendors/manage global vendors to maintain retail inventory that is desired by consumers. Maintain close contact with Brand Management to ensure consistency of look & feel of merchandise developed.
• Complete all daily check out accounting procedures and financial reports.  Process month-end close reports and related financials by established deadlines.
• Achieve all financial objectives through budget adherence. In collaboration with the Global Marketing Director, Investigate, propose and Develop event opportunities and selling strategies that will positively affect sales/increase food traffic.
• Manage all Marketing sponsored events within the Kentucky area, coordinating events with plant operations
• Assist Founders, Master Distillers, as well as designated company spokespersons with local events.
• Participate in industry and tourism events. Serve on local community bourbon/ tourism committees to promote the Visitors Center as well as the Distillery and the entire production area.
• Act as a local support to Brand Marketing (local and international markets) in all matters pertaining marketing activities.
• Recruit, schedule, supervise, train and develop all VC personnel. Coordinate food service activities and VIP visits.
• Occasionally required to serve as company tour guide. 
• Stay abreast of laws regarding liquor retailing and operations of a tasting room.
• Adhere to and promote quality, environmental stewardship, and general health and safety.  
• Integrate Campari America’s core values into daily operations and activities.
• Other duties as assigned

Qualifications, Experience & Skills

• Bachelor’s Degree in Communications, Hospitality Management or related field – preferred, not mandatory
• At least 5 years of experience in Tasting Rooms, Retail, or related customer service industry, including cash register and cash management experience. 
• Experience in the Wine and Spirits industry a plus.
• Excellent people management skills, with experience in personnel recruitment, training and employee relations management.
• Strong leadership, problem solving and organizational skills.
• Excellent written and verbal communication skills; comfortable in presenting to wide audiences and Senior Management.
• Ability to represent the organization to customers, the public, government, and other external sources.
• Must work easily, courteously and confidently with the public, and possess a friendly, open attitude with a willingness to treat all guests with equal graciousness.
• Proficiency in Microsoft Office suite and Point-of-Sale software.
• Analytical skills, in particular gathering data from a wide variety of sources, and presenting it in formats suitable for a wide variety of audiences.
• Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, designing forms, and other office procedures
• Professional appearance

OTHER REQUIREMENTS

• Able to lift and carry product cases (30/40 lbs)
• Able to climb stairs and walk up and down hills on tours
• Able to work after hours, as well as on Saturdays and Sundays, as needed

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.  Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.