On-Premise Customer Marketing Manager - National & Regional Accounts

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description of the Role

The Customer Marketing Manager, National Accounts: On-Premise (CMM) will collaborate with the Director of Customer Marketing, National Accounts, in the strategic planning, development and execution of brand initiatives that drive profitable growth which supports Customer Business Priorities (CBPs) for Campari’s National Accounts, On-Premise (NAON) team.

The primary responsibility of this role is to support the NAON team during the customer RFP process. The CMM will collaborate with National Account Managers and the Insights & Analytics Managers to create fact-based selling presentations, strategic JBPs by key customer and customized program concepts, at times including mixology trends and innovation that will drive new distribution, menu placements & consumer trial for the Campari portfolio. The CMM will create insights-based briefs and provide strategic direction to external agency partners during program concepting and development. The CMM is also responsible for the daily management of agency partners to ensure programs, creative and trade events are executed with excellence: on time, properly activated, within budget while providing timely recaps to all necessary parties identifying key learning and the ROI.

This position is highly collaborative and must work cross-functionally with Brand and Customer Marketing functions to ensure alignment with brand strategy; with our Insights & Analytics team to root programs in relevant category data and consumer trends; and with Sales to confirm programs and initiatives are relevant and executable in strategic NAON Accounts. The role is customer-facing and requires the ability to foster, develop, and sustain long-term customer relationships.

The CMM is the main contact and expert for strategic NAON chains and will work with the Director of Customer Marketing to manage the annual planning process to achieve CBP objectives and drive sell-out by converting insights into action. The CMM is also the conduit between NAON and Brand Marketing Teams. Must have a solid understanding of the on-premise business and national landscape, the 3-tier system, guest motivations driving behaviors, and cocktail and segmentation strategies.

Mission/Objectives

Drive volume and profitable sales through the development of effective brand activation programs that engage the target consumers while fostering education and advocacy with the trade, F&B managers and operators, including marketing managers of On-Premise Strategic NAON Accounts.

Key Responsibilities and Activities

Strategy

• Lead Marketing strategy by Channel for NAON, focusing on priority brands.
• Customise national plans for channel-specific execution; adapt brand programs for NA and RAON accounts.
• Build strong partnerships with House of Brands, Sales Leadership, and key customers; contribute to integrated communication across teams.

Planning

• Act as Customer Marketing POC for ONP data partner relationships and help to socialize and leverage insights for RFPs, LTOs and annual program planning.
• Lead channel strategy delivery for NA/RAON.
• Develop annual and account-specific activation budgets; identify incremental budget opportunities.
• Manage external agencies to ensure timely, high-quality creative, custom POS and program delivery.
• Manage P&L for NAON Customer Marketing, approx. $500K
• Lead distillation of annual brand plans to distributor partners and Sales team.
• Establish SMART goals and tracking tools to monitor program and event ROI.
• Identify and secure resources needed for RFPs (mixology, staffing, training, POS).
• Attend RFPs; manage creation of RFP decks with NAM and agency.

Execution

• Coordinate with internal teams (CMM, Brand, FMM, Sales, Campari Academy) to align program execution and share best practices.
• Oversee trade and customer event activations, coordinating with local market where needed.
• Manage NAON Soho relationship and assure that team is tracking toward their annual allocations.
• Manage Flagship budget and asks, tracking throughout the year.
• Coordinate third-party partnerships for priority brands and associated selling tools.
• Ensure flawless execution of programs at scale for partners.

Performance Measurement

• Track KPIs and evaluate program performance; present findings to identify best practices, cost savings, and future growth models while collaborating with the Campari Academy & internal stakeholders.
• Correlate activities to future program wins, track incremental customer activity and menu placements.
• Recap programs and events with agencies, including key learnings and recommendations.
• Provide regular updates on wins and initiatives for broader organisational sharing.
• Help to elevate the Customer Marketing National Accounts Team and educate the greater organization on National Accounts.

Key Relationships

• Internal: Brand Marketing Houses and Customer Marketing, Insights & Analytics Team, NAON Sales Team, Field Sales, and Field Marketing Team
• External: Agencies, Customers, Data Partners (CGA, Datassential, Technomic, etc.), Distributor Partners

Skills

Functional

• Strategic thinking and ability to utilize category and consumer data to develop results-oriented plans
• Strong program development skills with an ability to turn relevant, actionable insights into creative programs that drive profitable growth for the customer.
• Demonstrated experience in managing third party agencies in the development, planning, and execution of brand programs and events
• Understand basic budget principles; previous management of budget responsibility preferred
• Must be knowledgeable of on-premise trends by subchannel and spirits industry trade events
• Proven ability to be extremely thorough and detail oriented
• Excellent oral and written communication skills
• Demonstrated knowledge of public relations, media outreach, and social media trends

Technical

• Strong planning and analytical skills tied to a foundation of financial/business acumen
• Innovative problem solver
• Able to develop & maintain strong relationships, particularly with Customer Marketing and Strategic NAON Accounts
• Strong leadership, conceptual, and creative skills
• Ability to work independently and collaboratively with teams across functional lines
• Keen awareness of customer/consumer implications of decisions and their path to purchase.
• Ability to break down meaty projects into visual executive summaries and manage project timelines for various RFPs and activations at one time
• Ability to stand alone and advocate for oneself; knowing the right decision is not always the most popular

Other Essential Job Functions

• Ability to interpret data and identify relevant insights.
• Regular communication with internal and external stakeholders across time zones via video, phone, MS Teams and email.
• Excellent project management and multitasking skills
• Proficient in technical suite of tools required to do remote work in 2026: Teams, Zoom, Office Suite, etc.

Experience Required

• 8-10 years’ experience in marketing and/or trade marketing (either agency or client side), including managing the development and activation of programs in the US market
• Data proficiency and ability to read, analyze and action data from sources such as Nielsen, Numerator, VIP, Technomic and Datassential into key selling stories for our brands
• Alc-bev experience required, spirits preferred; either in Sales or Marketing
• On-premise customer marketing experience preferred
• Experience in managing external agencies

Education / Professional Qualifications

• Bachelor’s degree; MBA in Marketing or Business a plus

Job Requirements

• Ability to travel up to 25% of the time
• Potentially some lifting and physical work at events – max 50 pounds
• Occasional nights and weekends in market or at events
• English Language fluency

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.  Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.