Off-Premise Associate Customer Marketing Manager - National & Regional Accounts

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description of the Role

The Associate Customer Marketing Manager (ACMM) supports the National Account Off‑Premise team by managing operational, analytical, and program‑related deliverables that ensure seamless execution of national, regional, and local programs. This role is highly cross‑functional, requiring strong organizational skills, attention to detail, and effective coordination with internal teams, external partners, and agencies.

Mission / Objectives

The ACMM supports the commercialization and execution of annual marketing plans for priority customers and brands. They help to create fact‑based selling materials, support customer‑specific activation plans, and manage planning tools that help track and optimize program execution.

Key Responsibilities

Strategy: The ACMM contributes thoughtful input, identifies patterns across customer needs, and supports continuous improvement of tools and resources that enable effective selling.

• Partner with the Customer Marketing Manager (CMM) and NAOFF sales teams to adapt national plans for local execution.
• Help develop and refine customer‑specific selling stories and update key selling tools to inform retailer pitch work.
• Build strong working partnerships across Brand Marketing, Sales Leadership, and key customers; supporting consistent communication across teams.

Planning: This role supports planning processes by ensuring clarity, alignment, and readiness across internal teams, distributors, and agency partners.

• Collaborate with the CMM to develop annual customer‑specific plans for key retailers.
• Create quarterly programming decks summarizing recommended programming and rationale.
• Lead development of Innovation and VAP decks for National Accounts and Regional Sales teams.
• Help to translate annual marketing plans for distributors; align support with distributor goals.
• Monitor market trends and provide proactive recommendations.
• Support key Sales and Distributor meetings, including Quarterly Business Reviews.
• Prepare internal Customer Marketing presentations for cross‑functional partners.
• Manage vendor POs, ensuring timely invoicing and accrual accuracy.
• Oversee submission of Legal partnership documents (NDAs, MSAs, SOWs, etc.).
• Contribute to smooth communication across Customer Marketing, Brand Marketing, National Accounts, and Field Sales.
• Responsibilities may fluctuate throughout the year based on alignment with planning cycles, customer priorities, and key off-premise initiatives.

Execution: Executional responsibilities focus on coordination, follow-through, and consistency to ensure programs are delivered as intended and aligned with brand standards and NAOFF priorities.

• Develop customer‑specific merchandising tools to support display execution across formats; optimize budgets and follow up with field teams for execution and documentation.
• Coordinate sampling vendor partners and ensure POS readiness for demos.
• Research and execute third‑party tie‑ins in partnership with the CMM.
• Partner with the CMM, NAM, and Sales to ensure flawless execution of sold‑in programs.
• This work requires strong attention to detail, coordination, and follow-through rather than independent field execution.

Performance Management: Performance responsibilities emphasize learning, optimization, and visibility rather than reporting for reporting’s sake.

• Measure and evaluate program performance; share insights and recommendations with Marketing and Sales.
• Collect Sales feedback on programming and POS to improve future planning.
• Track agency budgets and provide input on annual SOWs and burn reports.
• Share insights cross-functionally to support continuous improvement and future planning.

Key Relationships

Internal: Brand Marketing, Customer Marketing, Insights & Analytics, NAOFF Sales, Field Sales, Field Marketing

External: Agencies, Data Partners, Distributor Partners (as needed)

The role requires the ability to communicate clearly across functions and adapt messaging to different audiences.

Experience Required

• 3+ years in Customer/Trade Marketing, CPG/Bev Alc Brand Marketing, or Retail Media
  • Experience in adjacent customer, trade, or commercial marketing roles will be considered, provided the candidate demonstrates strong off-premise or customer-focused marketing fundamentals.
• Experience with syndicated data and key partners (Nielsen, Numerator, VIP) preferred.
• Experience managing agencies, vendors, or distributors preferred.
• Beverage alcohol experience required; spirits experience preferred.

Education

• Bachelor’s degree in Business, Marketing, Communications, or related field.

Skills

Functional

• Strong program development skills; ability to translate insights into action.
• Experience managing agencies through planning and execution.
• Understanding of basic budgeting principles.
• Exceptional attention to detail.
• Strong written and verbal communication skills.
• Ability to prioritize effectively and manage multiple workstreams without compromising quality.

Technical

• Strong planning and analytical capabilities.
• Creative and solutions‑oriented problem solver.
• Ability to work independently and collaboratively across teams.
• Capable of managing multiple projects simultaneously.
• Comfortable working within established tools and processes while identifying opportunities for improvement.

Other Essential Functions

• Ability to interpret data and identify actionable insights.
• Regular interaction with stakeholders across time zones via video, phone, Teams, and email.
• Excellent project management and multitasking skills.
• Proficient in remote‑work tools: Teams, Zoom, Office Suite, etc.
• This role requires comfort operating in a dynamic environment where priorities may shift and collaboration is essential.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.  Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.