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Channel Marketing Manager - Dark Spirits

Date:  Nov 19, 2021

Toronto, CA

Company:  Forty Creek Distillery Lt

Campari Group is a leading global player in the luxury spirits industry, with a portfolio of over 50 premium and super premium brands including such iconic brands as Grand Marnier, Forty Creek Whisky, Espolòn Tequila, SKYY, Aperol, Appleton Estate, Wild Turkey, Russell’s Reserve and Campari.  Through brand building, innovation, development and acquisitions, Campari Group continues to create a story with consumers by building value in our brands and categories.


At Campari Group it starts by setting the bar high and developing brands through the inspiration and creativity of our people.  Not only do our brands create a captivating, unique experience but so do the people behind the brands.  This is a company where leaders are created, and our people and brands are our passion.


In 2021 Campari Canada was awarded the Great Place to Work Certification! Being certified now more than ever celebrates our dedication to our People and to creating great workplace experiences. At Campari Canada we strive for a high-trust, high-performance workplace, we are a company with Great Brands and Great People.


General Description of the Role

The Channel Marketing Manager – Dark Spirits is responsible for developing best in class programs and all supporting material that brings their portfolio of brands to life at the point of sale.  The role will oversee the development of both omni-channel and channel-specific programming that delivers against Brand objectives.



To develop and execute disruptive programming that surprises and delights consumers within the last three feet of the shopper journey.  To bring Campari Group’s portfolio of brands to life in meaningful and innovative ways, thereby driving conversion.


Key Responsibilities and Activities

Given the nature of the Company’s business and the market place, the business and/or jobs will evolve and change over time. Accordingly, the Company may add to or remove from the duties and responsibilities set out below as circumstances change. Current duties and responsibilities of the CCM Portfolio Manager;


Program Development

  • Marries brand strategies with sales and customer objectives to develop and execute game-changing programs and assets across the Retail, On Premise and E-Commerce channels.
  • Leverages shopper and consumer insights to ensure all activities are rooted in strong strategic thinking.
  • Works closely with suppliers to source best-in-class sales tools, delivered in a timely manner (value-adds, On Premise tools, retail displays etc.).
  • Engages with regional CCM Managers to understand local market needs, deadlines and potential opportunities.
  • Liaises with partner agencies as required to bring to life new and compelling programming concepts.
  • Coordinates annual BTL programming calendar for specified portfolio.
  • Creates and deploys program-specific sales collateral and presentations.
  • Implements post-evaluation processes to ensure optimization of spends and continuous evolution of activities.
  • Keeps abreast of industry trends, competitor activity, and consumer perceptions.


Budget Management

  • Responsible for managing portfolio-specific National CCM Programming budget.
  • Provides input into annual budget planning process based on market insights and program post-evaluations.

 Key Relationships


  • Canadian Channel & Customer Marketing, Brand Marketing, Supply Chain, Sales and Finance teams.
  • Commercial team as required



  • Agencies
  • Suppliers



Experience Require

  • 2+ years of experience in Trade or Brand Marketing, preferably within the Beverage Alcohol industry.
  • Strong Brand Marketing background and/or understanding of brand strategies and how to bring them to life visually
  • Proven experience in working cross-functionally on challenging projects and a track-record of delivering excellent results to deadlines, preferably in a matrix organization
  • French language proficiency considered an asset


Education / Professional Qualifications

  • Bachelor’s degree; MBA in Marketing or Business preferred.



  • Knowledge of principles and methods for showing, promoting, and selling products. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems
  • Understanding of Marketing Disciplines and their respective intended impact on consumer behaviour and attitudes
  • Canadian Advertising Regulations and Standards
  • Knowledge of Liquor Control Board retail marketing program alternatives and differing regulations by jurisdiction
  • Insight generation & application
  • Understanding of consumer and shopper missions and the ability to influence them
  • Knowledge of market, category, competitive set and consumer trends
  • Direct to consumer connection planning (advertising, consumer engagement, social media, special events, etc.)


  • Strategic thinker with extensive project management experience
  • Strong negotiation skills which are used to exert influence, advise senior management, resolve conflicts and achieve results through others
  • Self-confident, principled, tenacious, and experienced operating with senior level management
  • Proficiency with Microsoft Office Suite
  • Working knowledge of enterprise-class systems (SAP)


  • Proactive, well organized and be able to demonstrate attention to detail
  • Strong critical thinking and pragmatic problem-solving skills
  • Strong analytical skills, including quantitative analysis and the ability to translate data into actions
  • Ability to prioritize and balance required tasks with sensitivity to time, resources and budget
  • Excellent verbal and written communication skills with the ability to speak and present to key decisions makers, both internally and externally as required
  • Must be a person of high integrity and commitment, with a strong work ethic
  • Self-motivated with entrepreneurial mindset
  • Prioritizes company goals and lives the Campari values and behaviours
  • Demonstrated ability to communicate positively and work effectively with others
  • Strong achievement orientation with a commitment to delivering business results



Other Requirements

  • Occasional travel required. 15% of the time in major national markets (including Ontario) to support in-market activity. Market visits are impetrative to understand market realities and competitive environment.


At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.


To learn more about Campari Group, please visit


Please enjoy our brands responsibly.


Note to Applicant:


Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.


Campari Group strongly believes in protecting the sanctity of all intellectual property rights – both Campari Group’s and those of others. The failure to respect the rights of others can result in serious consequences for all concerned. We encourage you to err on the side of protecting and not disclosing confidential, proprietary or trade secret information that any party has stated to be (or that you believe is) confidential, proprietary or a trade secret.

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