Associate Brand Manager - Whiskies

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description of the role

As an Associate Brand Manager (ABM), you will have a great opportunity to support the development and execution of annual brand plans by collaborating with a dynamic, cross-functional team. This role provides a unique opportunity to support and influence one or more brands to include agency partner management, social, creative, PR, sales, events, marketing analytics and product supply chain. The ideal candidate is someone who is passionate about the latest industry trends, highly organized and has the ability to build compelling stories in a fast-paced environment that embraces change together.

We have an ABM role available, based in our Canadian head office in Toronto. Learn more about the Campari Group at www.campari.com

Key Responsibilities and Activities

Brand Execution

Support the development and execution of brand plans across the Whisk(e)y portfolio, with the preparation of brand presentations, analysis, reports and business reviews. Enable the creative process by collaborating with the brand team and agency partners to ensure brilliant execution across tactics, that ladder up to a clear positioning and creative idea. Develop and manage the execution of marketing activities across relevant touchpoints, proposing adjustments to plans where appropriate, and ensuring measurement and evaluation processes are put in place early that reflect the objectives of each tactic.

Budget Management and performance analysis

Assist in the development and management of A&P marketing budgets ensuring efficiencies in the annual plan. Manage the brand A&P budgets across two House of Brands and Local Brands, with responsibility for invoicing, budget forecasting and planning, working closely with the finance, accounting team and vendors as needed.

Review brand, category and competitor performance, and assess performance of brand activities, by analyzing and interpreting financial and non-financial information to make key recommendations on brand activities.

Relationship Management

Provide ongoing communication and act as a brand champion with the team to ensure alignment and execution on key initiatives while building collaborative and productive relationships. Develop strong relationships with Finance, Supply, Sales and Customer Channel Marketing teams to enhance the overall brand experience for consumers. Work closely with a variety of cross functional team members, oversee meetings, agendas and coordinate brand activation activities.

KEY RELATIONSHIPS

Internal:

• Brand Managers
• Global Marketing teams / House of Brands
• Category and Channel Marketing Teams
• Campari Sales and Customer Marketing Teams
• Finance Managers
• Supply and Innovation teams
• Master Blender and Brand Ambassadors
• Brand House / Visitors Centre team

External:

• Agency Partners
• Media owners

• Field Sales Teams via our partners at SGWS

REQUIREMENTS

• 2+ years in brand management with CPG experience, spirits background preferred
• Passion for spirits industry and for marketing overall
• MBA preferred; BA/BS required
• Team player who thrives in a collaborative and fast paced environment
• Excellent organizational and project management skills
• Excellent communication skills and ability to effectivity present with confidence
• Strong analytical skills, problem solving
• Creative thinker who can champion the brand and bring it to life
• Strong understanding of consumer insights and judgment
• Financial literacy and budget management experience
• Experience collaborating with creative agency partners
• Thrives in an environment that is fast paced and able to adapt to changing situations
• Highly proficient in PowerPoint, Word, Excel, Data Analysis

SKILLS

Functional

• Strong interpersonal, communication and presentation skills.
• Ability to influence and align people across departments/agencies to achieve extraordinary results.
• Strong analytical skills with the ability to spot trends and identify issues and offer solid actions/solutions.
• Highly organized – self-management skills, project management, prioritization and attention to detail.
• Financial literacy – budget management, tracking and forecasting. Liaison with Finance department.
• Creative problem solver.

Technical

• Proficient in Word, Excel and PowerPoint.

Other

• Ability to travel up to 25% of per year.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.