Marketing Manager

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description of the Role

The Marketing Manager for Brown Spirits reports to the Marketing Director and leads the strategic development and execution of marketing initiatives for brands such as Wild Turkey and The Glen Grant. The role oversees integrated marketing strategies—including long-term brand strategy, portfolio strategy, consumer insights, brand communication, consumer and trade activation—across both On Trade and Off Trade channels. It also manages P&L in close collaboration with Finance, Sales, and Channel Customer Marketing. As a category leader, the role guides brand managers and ensures consistency and excellence in execution across local markets.　

Key Responsibilities and Activities

• Lead the strategic planning and execution of brand initiatives for key brown spirits, ensuring alignment with long-term business objectives and market dynamics.
• Develop and manage comprehensive brand plans, integrating ATL and BTL activities, digital marketing, PR, and consumer engagement strategies.
• Monitor category performance and profitability, analyzing variances against forecasts and identifying growth opportunities.
• Contribute to medium- and long-term volume forecasting and strategic planning processes.
• Collaborate with Finance to manage P&L, ensuring effective budget allocation and ROI tracking for marketing investments.
• Manages new product development projects / launches in the market, and supports the development of pricing strategies in cooperation with the Commercial team
• Drive the development and implementation of both on and offline media plans, social, and PR strategies to strengthen brand positioning.
• Guide brand managers and ensure consistency and excellence in execution in local market

Leadership management

• Act as a leader for cross functional team to drive growth agenda for the category
• Seeks opportunities to motivate strong team engagement & coach direct reportee
• Continuously promotes and supports capabilities development in marketing organization

Reporting and other key relationships

Internal: Marketing Director, CCM Team, Brand Ambassador, Sales Team, SCM, Finance Team

External: Brand and Activation Agencies, Direct and Indirect Customers (wholesalers, On Trade and Off Trade outlets and Chains)

Summary of Experience

• At least 5 years’ experience as Brand Manager, preferably in FMCG, Luxury goods, or aspirational consumer brands.
• Experience managing International or nationally recognized brands with high consumer visibility is a plus
• Channel and Trade understanding is a strong plus
• International experience is a plus  
• Liquor industry experience is a plus
• Demonstrated ability to lead cross functional teams, and showcase influencing skills 

Key competences

• Brand Management
• Brand positioning knowledge
• Through-the-line Campaign management
• Consumer understanding
• New Product development
• Brand profitability analysis
• Market research
• Media communication
• Social media and web marketing techniques knowledge

Key soft skills

• Team work
• Strategic Thinking
• Ability to work in a matrix organization
• Influencing skills
• Negotiation
• Project Management
• Strong communication capabilities
• Leadership
• People Management and Development

Specific Requirements

• Japanese (native)
• English (High Business level)

Education / Professional Qualifications

• University degree
• Formal Marketing training preferable

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.