Brand Manager

BE YOUR CAREER MIXOLOGIST

After all, we are like mixologists that innovate the icons. Independent-minded people enjoying each other’s fresh perspectives. Each of us brings their own “Twist” that accentuates the whole, seizing opportunities and growing everyday.

Shake things up with your unique expertise and desire to grow, by applying to the internal careers opportunities we offer to all our employees.

General Description of the Role

The Brand Manager’s responsibilities are

• To drive growth of Campari Group Brands
• Brand plan development execution aligned with global/ APAC, and local team
• Frequent communication with internal Customer marketing, Sales, Supply and Finance to align strategy, plan and execution.
• Work with internal Brand Teams in Singapore, Milan and New York.
• Managing Marketing spending
• Understanding recent market trend and current and future environment to include them into brand plan building
• Develop agency briefs and manage the execution of all elements of the marketing mix and day to day agency management including:
  • • Media advertising
    • Digital
    • Event
    • PR
    • Trade promotion for On & Off-premise by working with customer marketing team

Key Responsibilities and Activities
 

Brand Plan Development and execution

• • Build and prepare brand plan in Q3 every year
  • Make sure brand plan is align with global strategy and capture local needs
  • Make sure the plan is effective in Japan
  • Communicate with internal team to make sure the plan is agreed.
  • Execute the initiatives and measure the result vs. KPI.

Cooperate with internal teams

• Global marketing team in Milan and New York
• Asia Marketing team in Singapore
• Internal team-  CCM, Sales, Supply, Finance, and Marketing

Controlling marketing expense for brands

• • Monitoring A&P spending by each Brand

Local Market Information maintenance and sharing

• • Maintaining Japan liquor Market information
  • Conducting brand health tracking survey
  • Sharing information with both internal and external counterparts

Core Experience Required

• Excellent communication in both Japanese and English
• Multi-tasking capabilities
• Demonstrated capability to build and sustain relationships at the highest level within organizations

Industry Knowledge and Experience:

• Good to have an alcohol of FMG Industry knowledge

• Knowledge of digital marketing
• Up to date with the latest trends and best practices in brand marketing and measurement.
• Excellent understanding of the full marketing mix.
• Highly creative with the ability to think outside the box .
• Strategic thinking combined with a strong ROI and analytical mindset, you’re motivated to turn any marketing strategy into a campaign that directly influences sales, margins and profit.
• Ability to work effectively and collaboratively in a team environment and cross functionally contributing to the enthusiasm and positive interactions with colleagues.
• Insights- Become a brand expert – brand, consumer, category and competitor performance analysis and recommendations
• Excellent in building relationships
• Pragmatic, hands-on approach
• Innovative, analytical
• Strong negotiating and persuasive skills
• Entrepreneur mind

Specific Requirements

• Japanese (native)
• English (High Business level)

Education / Professional Qualifications

• University degree
• Formal Marketing training preferable

People Managers and HR Business Partners at Campari Group are encouraged to have open career conversations with their team members and to support employee’s career development. We encourage you to share your decision of applying for this role to your direct manager and/or your local HR.