Brand Manager

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description of the Role

The Brand Manager fully pilots Jägermeister in the assigned territory. The mission will be:

•　Be the link between the regional team and the local partner

•　Take brand ownership nationally and provide the vision, mission, goals and strategies to match up to

•　Be the guardian of brand positioning and develop/signoff all local brand assets in　conjunction with the Jägermeister Area Director to ensure they meet brand BVI and positioning standard

•　Implicitly understand consumers, get to know where they are and how to connect with them

•　Develop KPI’s for all brand activities and measure success vs.defined goals

•　Manage the A&P budget and ensure that all resources are optimized. This includes the activity split and regional allocation

•　Send monthly reporting to the global team. Ensure that all the information provided is accurate and respect strict deadlines

•　Develop the year round brand activity calendar and scheduling of activities across the states

•　Conduct the national development of activation programs and their implementation

•　Manage three brand ambassardors(independent agency),  work together with the partner’s sales team, identify and build relationship to achieve listing and execution with all the top on-premise accounts.

•　Monitor product distribution on the on-trade and off-trade channel. Continuously liaise with the partner’s sales team to ensure that monthly and annual sales targets are reached, precisely manage the order process and inventory conducted by Brand Ambassadors

•　Identify, list and partner with top events, music festivals and bands and ensure execution meets brand standards

•　Connect the global and local digital team and monitor the performances on Facebook and Instagram on a monthly basis

•　Constantly monitor and asses the competitors’ brands in the defined territory and report back to management

Requirements

•　Sales and results driven, with strong leaderships and stakeholder management skills

•　Being really disciplined, detailed oriented and able to respect strict deadlines

•　Being an opinion leader with an outgoing personality and good ability to network

•　Excellent presentation, communication and negotiation skills

•　Being connected to what’s happening, identifies and recommends local events and activities

•　High sense of creativity

•　Previous brand management in the spirit, beverage, tobacco or FMCG industry preferred

Language Requirements

• 　Japanese (Native Level)

• 　English (High Business level)

Education / Professional Qualifications

•　 University degree

• 　Formal Marketing training preferable

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.