Senior Brand Manager - Wild Turkey

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description of the Role

The Senior Brand Manager is responsible for ownership and execution of the Annual Brand Plan to achieve the Brand/s objectives across volume, market share, CAAP and consumer, including brand purchase funnel. 

Working as a member of the Marketing team the SBM will lead and act as an advocate within the business for consumer-led Marketing programs.

Key Responsibilities and Activities

• Develop and execute the Annual Brand Plan (managing timelines, budgets and alignment)

• Deliver sales volume, net sales value, market share and profit projections for the brand trademark 

• Using grounded consumer insight to plan, direct and manage marketing efforts, to achieve maximum return on investment

• Ensure the integrity of the brand at all times

• Ensure alignment with the Global Brand House  team on global brand guidelines

• Develop agency briefs for all elements of the marketing mix and day to day agency management across advertising, media, digital, on-pack promotions.

• Lead PR and grassroots activity 

• Manage the budget and execution of all elements of the marketing mix Align Commercial Sales Managers and cross functional teams on all key brand plans and activities

• Scope, develop and execute the brand/s business strategy, identifying commercially viable opportunities to further strengthen the brand offering.

• Work closely with the Global Brand Team, local Consumer Insights and Innovation on brand projects for launch in the Australian market (via the global gate process).

• Advocate for the brand/s within the business, to engage and motivate Camparista’s to embrace the brand and brand plans

• Champion and lead the evolution of the long term brand positioning (i.e. communication idea, platform and activations areas)

• Develop strategies for the brand portfolio within the Australian market • Conduct brand risk assessments and portfolio management as required.

• Be the brand expert across consumer, category and competitor performance analysis and recommendations

• Monitor ongoing brand health and post analysis of brand performance including learnings and recommended improvements for future activity 

Key Relationships

Internal: Experiential, Digital, Insights, Customer Marketing Teams, Commercial Teams, Supply chain, Finance 

External:  Media, PR, Social and activation agencies  

Qualifications, Experience & Skills

• Degree qualified in Marketing or equivalent

• Minimum of 5 years’ experience as a Brand Manager or Senior Brand Manager 

• FMCG or Liquor Industry experience and recent Australian market experience (within last 4 years) 

• Experience with a large value brand or a multiple brand portfolio

• Technology proficiency across social media platforms and applications, including high competency with Microsoft Office (MS Teams, Outlook, Excel, Word and Powerpoint) along with Aztec or similar

• Proven data analysis, data interpretation, and problem solving ability.

• Capability to manage and drive multiple projects, competing priorities and deadlines.

• Excellent written and verbal communication with strong presentation skills,

• Strong interpersonal skills with the ability to work collaboratively with all stakeholders

• Motivation and high energy with a strong bias for action;

• An innovative mindset, creative flair and passion

• Commercial mindset to demonstrate business acumen and clearly connect the impact of marketing and brand deliverables to commercial result

Functional Competencies

Strategic leadership - demonstrating effective stakeholder management and understanding of the broader business context.  Ability to work under pressure, multitask and meet tight deadlines.

Analytical skills - The ability to translate Industry, channel, customer, category and brand information into actionable insights for both the Marketing and Sales cross functions.

Commercial Acumen - demonstrating the ability to manage an expense budget necessary, providing regular updates and forecasts, as well as finding ways to reduce the "cost of doing business".

Superior communication skills - The ability to create compelling internal and external presentations (written and verbal) to drive field team and customer compliance to Campari's executional standards.  • Intermediate skills in Excel, Word and PowerPoint essential.

Project Management - The ability to put together required resource, cost, and timelines to execute the proposed activation plan for the State.  Understanding how best to engage and influence key stakeholders to ensure that executional standards are met and delivered on time in full.

Creative Mindset - Ensuring that Campari's executional standards in store/venue exceed competitor benchmarks and seek to surprise and delight our customer partners.  Bringing a sense of passion and excitement to our executions that will foster brand love for the Campari portfolio.

Relating and Networking - The ability to establish relationships both inside and outside the organization as well as cultivating a wide range of contacts that lead to a greater ability to source information and build competitive advantage.  

General Competencies

Work Results & Execution – Pays attention to details; Achieves key objectives and meets the defined deadlines; Is highly productive and delivers high-quality; Works effectively under pressure or heavy workload, balances multiple projects; Accepts new and greater responsibilities.

Initiative and Judgement - Prioritizes own work efficiently; Takes direction without being prompted; Knows when to consult and when to act independently; Keeps management and peers informed of status and potential problems; Handles confidential information appropriately.

Consumer/Client Focus - Understands consumers / customers / internal clients’ needs; Provides all customers with solutions that best meet their needs; Proactively anticipates future needs and seeks out opportunities.

Communication and Teamwork - Communicates persuasively and passionately; articulates ideas clearly; Demonstrates effective relationship skills; Responds well to constructive criticism; Obtains acceptance and takes action for ideas; Is an active contributor to the team.

Ability to Learn - Shows curiosity and interest to be exposed to new situations / challenges; Quickly acquires and puts into practice new knowledge, behaviours and skills. 

Leadership - The ability to enable, envision, energize, and empower colleagues, and lead the organization to extraordinary results. 

Cross Functional Team working - The ability to work with others across all boundaries to reach common objectives and extraordinary results. 

Business Judgement - The ability to take effective decisions balancing market, products, financial and organizational issues.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.