Commercial Analyst - Marketing

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description of the Role

The Commercial Analyst will be responsible for the provision of financial analysis and decision support to the marketing team, actively assisting in Marketing spend analysis, brand planning and new product development. Would be the initial point of finance support for the Marketing team.

Key Responsibilities and Activities

Market Share Analysis

• Analyse and report market share performance and the key activities in market and evaluation thereof.
• Provide insights into the probable cause of market share movements at total market and category level.

Marketing Spend Management

• Develop the Marketing spend budget in conjunction with the Marketing team
• Review and tracking of Budget Marketing spend

Selling and General Administrative Spend Management

• Develop SG&A budget in conjunction with the various Senior leads across Australia
• Review and tracking of Budget spend

Strategic Planning

• Working with the Marketing Director, develop an analytical framework that reviews the Australian alcoholic beverage market, tracks competitor/product behavior so that emerging trends and growth opportunities are identified

NPD commercialization:

• Developing the financial analysis to assess viability of the new proposed products for the market.
• Coordination with various stakeholders including marketing, PSC, commercial to bring together the financial implications of proposed product spec, build price chains and factor supply chain implications.
• Critical evaluation of inputs, challenging and validating cross functional inputs.
• Setting a strong post evaluation and exit strategy matrix and threshholds.

Adhoc finance support

• Development of automation tools to assist decision making within marketing. For eg: Size of opportunity assessment for innovation, various conversion tools etc.

Reporting relationship

The Commercial Analyst reports to the Commercial Manager who in turn reports to the Finance Director

Experience Required & skills

• Minimum 5 years’ experience, ideally working closely with Sales and Marketing/ Supply chain in a commercial capacity
• Degree in Commerce/Accounting/CPA
• Experience in Liquor industry preferred , FMCG essential
• Proven ability to work across functions, carry out data analysis, identify trends, and develop commercial options to address commercial issues.
• Ability to challenge status quo
• Advanced excel skills a must
• Good working knowledge of  SAP BI advantageous
• Ability to interrogate Aztec advantageous

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.