Category and Pricing Analyst
Sydney, NSW, AU
Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.
Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.
Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
General Description of the Role
The Pricing and Category Analyst role supports the Category and RGM Team to partner with cross functional commercial teams to turn data into insights, and motivate action to drive growth
Mission and Objectives
To supply the Commercial Business partners (Sales, Marketing, CCM) with insights relating category performance, as well as pricing and promotion that will ensure we maximse our NSV, profitability and Market share. The role also needs to ensure that we equip the Sales team with insights in to presesent to our customers in an engainge and compelling way. Working to assist both OFF Trade and ON Trade teams in their category review presentations with their customers.
Key Responsibilities and Activities
Pricing Management
- Support the development of Campari’s portfolio pricing strategy, with detailed analysis, and modeling to provide recommendations, and demonstrate the impact of a range of pricing decisions.
- Support and deliver inputs into the annual pricing review process.
- Ad hoc analysis to support dynamic and adaptive pricing strategies, leveraging advanced analytics and customer segmentations to optimize prices across the entire product portfolio.
Pack, Mix, Promotional & Trade Investment Strategy
- Support RGM Manager to partner with Channel Marketing Managers in the development of long term promotional strategy that leverage consumer insights for each of our key Channels.
- Model volume and financial implications of different Pack, Mix and Promotional options.
- Provide recommendations on how be to use our commercial spend to ensure that we optimize our investment in the highest potential growth spaces, within key shopper, consumer and customer segments.
- Provide support materials to Sales & Marketing Teams on portfolio prioritisation, and promotional guidelines, enabling them to engage their customers and deliver sales & profit targets within agreed trade investment rates.
Reporting
- Drive Trade ROI capability across Commercial teams to enable acclearation of Trade investment improvements and optimized Trade ROI.
- Ongoing tracking for portfolio pricing.
Key Relationships
Internal: Revenue Growth Manager, Channel Marketing Managers, Trade Marketing Managers,
Brand Managers, Head of Brand, Head of Customers, National Account Managers, Key Account Managers, GCCM – Revenue Growth Managers
External: Data & Shopper Agencies (Currently: IRI, Kantar, Shopper Intelligence, Koji, Snooper)
Experience Required
- Experience with FMCG manufacturer in Off Premise Channel essential (3+ yrs)
- Bachelors Degree in Data Science, Business or Economics
- 2-5 year experience as Business Analyst
- Proven track record of anlaytical thinking, supporting leadership roles in Commercial Finance, Sales, or Category teams (3 yrs)
- Strength in building analytical models and processes
- Highly Proficiency in Excel, and experience with other data analytic programs (eg Power BI)
- Nielsen and/or IRI Aztec experience
- Liquor industry experience highly regarded
Skills
Strategic leadership - Demonstrating effective stakeholder management and understanding of the broader business context
Analytical skills - The ability to translate Industry, channel, customer, category and brand information into actionable insights for both the Marketing and Sales cross functions
Commercial Acumen - demonstrating a deep understanding of Campari's P&L , customer profitability, and ability to apply financial modeling and ROI estimates on proposed iniatives
Superior communication skills - The ability to translate actionable insights into compeling internal and externeral presentations (written and verbal)
Project Management - Ability to coordinate and manage a complex project timeline
Functional Competencies
Formulating Strategies and Concepts - The ability to think at a big picture, future oriented level and think at the forefront of new and cutting edge concepts in the field. Individuals with this competence quickly grasp new concepts and theories, are able to synthesise complex information and recognise patterns and possibilities, and new directions for their function and the business.
Presenting and Communicating - Able to present information, ideas and proposals and communicate in an influential, confident, clear and open way with both internal and external stakeholders. Being able to articulate strategy, and demonstrate how it connects through to the channel execution plan is central.
Relating and Networking - The ability to establish relationships both inside and outside the organisation as well as cultivating a wide range of contacts that lead to a greater ability to source information and build competitive advantage.
Data Analytics – The ability to collate, interpret, analyse and present data to different stakeholders and adapt communication style.
General Competencies
Work Results & Execution – Pays attention to details; Achieves key objectives and meets the defined deadlines; Is highly productive and delivers high-quality; Works effectively under pressure or heavy workload, balances multiple projects; Accepts new and greater responsibilities
Initiative and Judgement - Prioritizes own work efficiently; Takes direction without being prompted; Knows when to consult and when to act independently; Keeps management and peers informed of status and potential problems; Handles confidential information appropriately
Consumer/Client Focus - Understands consumers / customers / internal clients’ needs; Provides all customers with solutions that best meet their needs; Proactively anticipates future needs and seeks out opportunities
Communication and Team Work - Communicates persuasively and passionately; articulates ideas clearly ; Demonstrates effective relationship skills; Responds well to constructive criticism; Obtains acceptance and takes action for ideas; Is an active contributor to the team
People Development - The ability to enable, envision, energize, and empower the Trade Activation
Team. Assigns appropriate individual goals and tasks; Follows through on completion of objectives; Effectively delegates responsibilities when needed; Consistently provides honest feedback and rewards.
Ability to Learn - Shows curiosity and interest to be exposed to new situations / challenges; Quickly acquires and puts into practice new knowledge, behaviours and skills.
Our commitment to Diversity & Inclusion:
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
Note to applicants:
Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.
Notice to third party agencies:
Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.