Assistant Trade Marketing Manager, On Trade

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description of the Role

The Assistant Trade Marketing Manager role is responsible for assisting the delivery of our channel activity plans.   Understanding the most impactful ways to engage our customers, shoppers and consumers will be the key to success.

Mission/Objectives

Winning consumers hearts and minds in venues is the ultimate objective.  Helping the On Trade Marketing Manager to engineer the consumer experience within is key, and converting awareness into product sales is the measure of success.  

Working with our agency partners to ensure superior and unique consumer experiences to boost brand building effectiveness will be critical to ensuring both Executional KPIs (including: menu listings, portfolio distribution targets, pouring agreements, consumer and trade engagement) and financial KPI’s (including Nets Sales Value, and GM%) are delivered.

Key Responsibilities and Activities

Omnichannel Strategy and Plans

• Assist the On Trade, Marketing Manager in creating segment specific activity plans using the Perfect Venue framework that includes the details on assortment, new listing, in-venue media, merchandising and other initiatives.  Creation of detailed activation guidelines for key customers in priority segments.

Customer Strategy and Plans 

• Support Sales in creating content to be used for customers business plans (for strategic customers), helping to win customer support in executing our channel plans

Consumer and Trade Engagement 

• Support the On Trade Marketing Manager in coordinating the point of sale materials (POSM), ordering from global catalogue and development of local items that align with brand image and target audience needs.  Manage the strategic placement and guidelines of POSMs to maximize visibility.
• Coordinate venue experientials, together with Sales by planning the event and supporting the execution and amplification, ensuring maximum visibility of the brands.  Plan and execute events with the assistance of our agency partners in venues in line with the Brand Strategy and Channel Strategy
• Cascade Campari Commercial Excellence guidelines and engage Sales team to identify, develop and coordinate business development initiatives (e.g. new product launches, sponsorships, cobranded activities, distribution drives etc.)
• Work along side the Trade Marketing Manager to coordinate the agency bump in and bump out plan for all activations alongside the ASM & Agency teams.

Customer and Outlet Perfect Store Execution 

• Understand Perfect Venue levers for specific channel segments (Including assortment, perfect serve, visibility, activation and education) and how they are used to drive performance.
• Assist the On Trade Marketing Manager, and out Agency support partners to design relevant promotional mechanics and materials to drive the execution of customers sales and promotional plans.

Measuring and Evaluation

• Coordinate channel KPI reporting on behalf of the On Trade Customer Marketing Team.
• Provide post activity reviews on A&P investment KPIs.
• Coordinate A&P budget administration & Monthly reconciliation and tracking for your portfolip.
• Assist with POS warehouse management of your portfolios POS materials including SOH management, logistics forecasting, budget and expense management.

Key Relationships

Internal: Channel Marketing Manager - On Trade, Graphic Designer, Head of Brand Marketing, Head of Experiential Marketing.  Sales Director, On Trade, National Account Manager – On Trade, National, Head of Commercial Excellence, Field Sales Managers – On Trade, Brand Ambassadors 

External:  Key On Trade Customer Partners, Marketing and Trade Activation Agencies, POS Logistics (The Consortium Clemenger Group)

Experience Required 

• Exposure to Brand Management, Commercial Sales and/or Trade Activation an advantage
• Experience in managing expense budgets, sales reporting, and both Agency and Customer relationships. 
• Tertiary Education, bachelor’s degree with subject focus in Marketing, Business and/or Communications essential
• Willingness to lead cross functional projects, work within teams, and influence internal stakeholders essential.
• Commercial Sales, Marketing and Liquor industry experience highly regarded.

Skills  

Analytical skills - The ability to translate Industry, channel, customer, category and brand information into actionable insights for both the Marketing and Sales cross functions.

Commercial Acumen - demonstrating the ability to manage an expense budget necessary, providing regular updates and forecasts, as well as finding ways to reduce the "cost of doing business".

Superior communication skills - The ability to create compelling internal and external presentations

(written and verbal) to drive field team and customer compliance to Campari's executional standards. 

Office Applications- Intermediate skills in Excel, Word and PowerPoint essential.

Project Support- Ability to support the coordination of complex projects.

Functional Competencies

Creative Mindset - Ensuring that Campari's executional standards in store/venue exceed competitor benchmarks and seek to surprise and delight our customer partners.  Bringing a sense of passion and excitement to our executions that will foster brand love for the Campari portfolio.

Presenting and Communicating - Able to present information, ideas and proposals and communicate in an influential, confident, clear and open way with both internal and external stakeholders.  Being able to articulate strategy and demonstrate how it connects through to the channel execution plan is central.

Relating and Networking - The ability to establish relationships both inside and outside the organization as well as cultivating a wide range of contacts that lead to a greater ability to source information and build competitive advantage.

General Competencies

Work Results & Execution – Pays attention to details; Achieves key objectives and meets the defined deadlines; Is highly productive and delivers high-quality; Works effectively under pressure or heavy workload, balances multiple projects; Accepts new and greater responsibilities.

Initiative and Judgement - Prioritizes own work efficiently; Takes direction without being prompted; Knows when to consult and when to act independently; Keeps management and peers informed of status and potential problems; Handles confidential information appropriately.

Consumer/Client Focus - Understands consumers / customers / internal clients’ needs; Provides all customers with solutions that best meet their needs; Proactively anticipates future needs and seeks out opportunities.

Communication and Teamwork - Communicates persuasively and passionately; articulates ideas clearly; Demonstrates effective relationship skills; Responds well to constructive criticism; Obtains acceptance and takes action for ideas; Is an active contributor to the team.

Ability to Learn - Shows curiosity and interest to be exposed to new situations / challenges; Quickly acquires and puts into practice new knowledge, behaviours and skills. 

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.