Category Manager - Brown, White Spirits and Champagne

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Position context

• The Category Manager Brown, White and Champagne reports to the Marketing and CCM Director, Asia PMs who in turn reports to the Managing Director APMs

• The Category Manager Brown, White Spirits and Champagen oversees the development and delivery of a fully integrated marketing strategy . He is the first responsible for a deep and real consumer understanding and along this responsibility he leads the development and the implementation of the managed categories strategy, driving the implementation of the Marketing strategy - including events, digital marketing, and PR. He is responsible for the P&L in cooperation with Finance.

Key Responsibilities & Activities   

STRATEGIC PLANNING and ANALYSIS

• Ensure the medium-long term forecasting of the brands/volume

• Ensure an exhaustive and meaningful Strategic Plan elaboration

• Monitor categories profitability trends and analyze variances versus plans

NEW PRODUCT DEVELOPMENT

• Contribute to the NPD process in line with Gruppo Campari frame and metrics (APAC Region and GSM)

COMMUNICATION

• Drive the development and implementation of the most appropriate strategy related to Web, New Media and CRM initiatives together with Brand PR and Consumer events, in order to support of brand positioning and strategy

BRAND PLAN

• Drive the Brand Plan elaboration, approval and execution with a 360 degree activation, implementing ATL and BTL activities in collaboration with CCM Department within the Asia PMs Region within more than 15 countries

• Key focus on Singapore, Thailand, Vietnam, Philippines.

• Proactively guarantee full understanding and buy-in by all the key stakeholders involved/engaged in not only Marketing function, but also belonging to General Management, Sales, CCM and  Finance.

• Manage and track marketing plan execution and marketing campaign

Key Relationships

Internal: CCM Team, Country and Area Managers, Managing Director of SG, Global GCCM and GSM Team

External:  Partners, BTL Agencies

Summary of Experience

• At least 7 years’ experience as Brand Manager/Marketing Manager acquired in multinational Food & Beverage Companies

• Sales or CCM experience is a strong plus

• International experience is a plus  

• Liquor industry is a must

• Demonstrated ability to lead cross functional teams, and showcase influencing skills 

Key competences

• Brand Management

• Brand positioning knowledge

• BTL Campaign Development

• Consumer understanding

• New Product development

• Brand profitability analysis

• Market research

• Media communication

• Social media and web marketing techniques knowledge

Key soft skills

• Team work

• Strategic Thinking

• Ability to work in a matrix organization

• Influencing skills

• Negotiation

• Project Management

• Strong communication capabilities

• Project Management

• Leadership

• People Management and Development ​​​​​​​

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

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