Senior Manager Sell-Out

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Position context  

• The Senior Manager Sell-Out reports to the Sales Director Off trade who in turn reports to the Sr. Commercial Director
• The role oversees a team of n. 4 Regional Team Managers, each responsible for leading a group of In-Store Specialists across Italy.
• The position plays a key role in ensuring excellence in execution at point of sales enhancing customer engagement, and translating commercial strategies into impactful in store activities 

Key Responsibilities & Activities

• Lead, coach, and develop the Regional Team Managers, ensuring alignment with national commercial priorities and field execution excellence.
• Oversee the performance and effectiveness of the In-Store Specialists through the Regional Team Managers, ensuring strong presence and impact in the field.
• Translate national sell-out strategies into actionable plans and KPIs for the field force.
• Monitor execution quality, visibility, and promotional compliance across key retail accounts.
• Foster a culture of performance, accountability, and continuous improvement within the field team.
• Collaborate closely with Trade Marketing, Key Account Management, and Category teams to ensure consistency between company priorities and field execution.
• Analyze field data and market insights to identify opportunities and propose corrective actions.
• Support transformation initiatives and lead change management projects within the field organization.

Summary of Experience

• 8-10 years of experience in commercial functions in FMCG
• Strong experience in customer management and field sales is a must
• Solid understanding of the Off Trade channel dynamics and in-store execution levers
• Strong previous experience in people management
• Strong commercial acumen, negotiation skills, influencing skills and customer orientation.
• Demonstrated ability to lead transformation projects and manage change effectively.
• Excellent communication and stakeholder management skill
• Good quantitative and analytical skills, ability to interpret sales performance and market trend metrics and information
• Ability to work in a dynamic and multicultural context in a flexible way 

Education/Professional Qualifications

• University degree
• Fluent knowledge of Italian and English

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.  Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

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