Global Media Specialist

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description of the Role

The Global Media Specialist reports to the Global Manager within the Global Integrated Marketing Solutions team, which also includes Digital Marketing, Marketing Analytics, Brand House Management and POSM Management.

As the Global Media Specialist, you will play a key role in guiding the application of global paid media strategy in local markets to drive brand growth across our portfolio of iconic brands.  

Reporting to the Global Media Manager, and ultimately to the Global Media Director, you will be responsible for providing guidance and governance for all paid media channels and work closely with media agencies, House of Brand teams and local markets to drive media planning and activation aligned with global media strategy to achieve tangible business outcomes.

This is a highly visible role requiring leadership, collaboration, technical knowledge and willingness to take responsibility from day one.

Key Responsibilities and Activities

Global media strategies and guidelines

• • Support Global Media Manager and Global Media Director in developing global media strategies aligned with global brand strategies
  • Develop global activation guidelines aligned with platform best practices and brand objectives
  • Support markets and House of Brand teams with media platform know-how

Planning and execution of local and global campaigns

• • Responsible for working with local media / House of Brand teams to ensure local media plans are aligned with global guidance and brand objectives. Monitor campaign performance, collaborate on central reports
  • Responsible for working with local media / House of Brand teams to manage paid media assets needs, and coordinate content adaptation processes with our agency partners
  • Support Global Media Manager in the management of central agency hub for activation of biddable media, and be responsible for the monitoring on-going performance, deliver post-campaign analyses and cascade learning

Build relationships with internal and external partners

• • Work with global procurement teams to support the on-going management of our global agency partners, and support local Campari and agency teams to ensure alignment with global media platform agreements and ways of working 
  • Support the rollout, management and monitoring of framework agreements with key global media platform partners (e.g. Google, Meta)

Media Innovation

• • Work cross-functionally with Digital Marketing, Business Insights and IT on media innovation projects, aiming to continuously improve how we target our consumers, optimize our campaigns and measure media effectiveness
  • Collaborate on test & learn programs and scale market best practices
  • Stay up to date on the evolution of the media landscape, proactively assess new opportunities

Global Media Operations and Administration

• • Responsible for ensuring the efficient and effective networking with markets and agencies to collect media plans, quarterly competitive reports for executives, end-of-campaign analyses… and validate data quality
  • Ensure effective storage and access to all plans / reports
  • Responsible for working with global agency to ensure compliance to global taxonomy and ad-tech standards
  • Responsible for managing POs and invoice flows of global agency vendors, supporting and escalating to finance teams if required. Keep track of global media budgets

Key Relationships

Internal:

• Global Media Manager and Global Media Director
• Integrated Marketing Solutions team
• House of Brands teams
• Local Media Managers and Digital Marketing generalists
• Local Marketing Directors and Brand Managers
• Others: IT, Business Insights, Finance Business Partners, Procurement

External:

• Global & Local Media Agencies
• Key global Media partners (e.g., Google, Meta)

Experience Required and Education

• 5+ years of experience in global media / communication planning and global / local campaign management
• Experience with both online and offline channels, and comprehensive understanding of the full media ecosystem and the role of each channel to deliver brand growth
• Prior experience in international organizations
• Prior experience in media / digital agency is a strong plus
• Relevant experience in FMCG, with experience in Spirits/Beverage being a strong plus
• Degree in Marketing, Communications, or equivalent is a plus

Required Skills & Traits

• Strategic media planning and media execution expertise: ability to translate business objectives into impactful media plans
• Extensive digital media platform know-how, especially digital biddable platforms
• Data-driven mindset, ability to analyze internal and external data to stimulate plan optimizations
• Complete fluency in English
• Excellent verbal, written communication and presentation skills at all levels
• Stakeholder management skills (both internal and external)
• Strong interpersonal skills and proven ability to work cross-functionally
• Result-oriented with strong commitment and ownership towards goals assigned
  • Entrepreneurial mindset and autonomy within a collaborative environment
  • Ability to work in a fast paced, dynamic mic team environment and complex organizations

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.  Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.