Global Marketing Intern - Campari

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description of the Role

Contributes to the development and sharing of a powerful strategic marketing plan and tools in support of brand activation and growth in all the key markets. The role will be dedicated to the Campari brand, with the aim to support the Global Senior Brand Manager and Global Brand Manager in design and execution of the brand strategy at a global level.

Mission/Objectives

The successful candidate will contribute from a practical point of view to the key Campari brand initiatives, with a specific focus on Campari’s role in culture (i.e. Cinema Platform, Cannes Film Festival), Global Communications (i.e. Campaign, social media) and Trade Advocacy Initiatives (i.e. Negroni Week). The successful candidate will be exposed to the strategies behind brand positioning, new product development, strategic planning, marketing toolkit elaboration and special projects related to the activation of the brand’s global marketing platform – cinema.

Key Responsibilities and Activities

Overall Support to the Brand Management team as a key reference point from an operational standpoint for:

• Development of marketing materials, including collecting inputs from local markets, managing the creative development phase.
• Organization of regular meetings (with partner and stakeholders) to ensure alignment with goals and deadlines
• Supports in category and market analysis
• Support product innovation and regular check of new launches

Campari Communications:

• Support the BM in the digital aspects (tool development, ad hoc brief development, social media channels, etc), in collaboration with Integrated Marketing solutions team
• Support SBM in the organization of the pre-production, shooting, post production and assets delivery of the Global Campaign

Campari & Cinema:

• Support on the design and project management of Campari key marketing initiatives related to cinema, with particular focus on Cannes Film Festival
• Support to PR initiatives related to Cannes Film Festival. Act as a key point of contact for specific geographies related to the global Campari PR plan 
• Develop key marketing materials related to activations during Cannes Film Festival and throughout the year
• Support key initiatives during Cannes FF, including management of the main events in Campari Lounge

Trade Advocacy Initiatives:

• Support BM in the management of key trade advocacy initiatives, like Negroni Week, Global Sponsorships (the World 50 Best Bars) and collaboration with Brand Homes team (i..e Camparino).

Required Skills & Traits

• Preference for previous internship experience in Brand Marketing 
• Passion for marketing communication 
• Ability to collaborate within a project management driven work environment  
• Curiosity, proactivity & dynamism
• Fluent in Italian and English, other languages a plus. Strong written skills in both languages.
• Proficient knowledge of Microsoft Office Suite including Teams

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.  Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.