Global Trade Advocacy Director

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General Description of the Role 

The Global Channel & Customer Marketing team, reporting to the Head of Group Commercial Capabilities, aims to boost Campari Group Commercial capabilities in building iconic brands at the Point of Sales in collaboration with GSM, co-creating and providing guidelines, models and tools to the Markets, as well as insights and guidance on channel strategy. 

This team is instrumental to enable a scalable approach across geographies to route-to-market optimization, shopper insights analysis, channel strategy definition, outlet management and perfect store, selling stories, and bartender engagement.  

Reporting to the Global Channel & Customer Marketing Senior Director, the Global Trade Advocacy Director has a central role in building strong relationship with the global bartender community and fostering the development of the local Campari Academy network in the markets. 

Mission/Objectives  

The mission of the role is  

• to lead initiatives to enhance bartenders’ engagement, education, advocacy and loyalty to our brands,  

• to be responsible for Campari Bartender advocacy programs like Elisiri, dedicated to the top bartenders and influencers around the world  

• to expand the Campari Academy platform across all Campari markets, making it one of our main engagement assets locally  

• to lead all local Campari Academies who report functionally into this role as well as manage a team of 2 direct reports 

• to develop a global Brand Ambassador community and to define a common approach and WoW. 

• to be the global reference point for Campari communication and collaboration initiatives with bartenders. 

• to lead all local Campari Academies who report  

Key Responsibilities and Activities 

As Global Trade Advocacy Director, the key responsibilities are: 

• Connect, inspire and nurture a network of the world’s best bartenders and most powerful influencers 

• Build and maintain the relationship with top bartenders around the world, through virtual and physical bartender activities dedicated to the community, in close contact with the Italian Campari Academy, Global Strategic Marketing (GSM), liaising with Global Brand Directors/Managers and Global Brand PR 

• Contribute with Brand PR and GSM to the development of attractive and meaningful contents to nurture the bartender community engagement with editorial and storytelling purpose, also leveraging on best practices and existing content available around the Group.  

• Manage, develop and bring to the next level the virtual and physical activities dedicated to Elisiri and other advocacy programs 

• Closely working with the Global Consumer Insights team, identify and share global trends with regards to drinks & food; develop innovative insights for our Channel & Customer Marketing and Marketing teams 

• Help GSM to develop with GSM new drinking strategies/trends leveraging on the strong relationship with the bartender community and local connections. 

• Build from scratch the foundations, engage, develop and manage our global Brand Ambassador community 

• Expand the Global Campari Academy as point of reference for the local Academies developing programs, toolkit and sharing best practices. Helping countries in developing the department and expanding capabilities 

• Lead all local Campari Academies who report functionally into this role as well as manage a team of 2 direct reports 

Key Relationships 

Internal: Group Commercial Capabilities team, local Trade Marketing and advocacy teams, Local Academies (in particular with the Italian Campari Academy), Global Strategic Marketing, including the Brand House Director and Camparino IMC, the Marketing community locally, Local On trade teams, IT and Digital Innovation function 

External: Bartenders, influencers, press, bloggers 

Experience & Education 

We are looking for a Camparista with the ability to represent the “Spirits factor” of Campari Group with the best global bartenders in the world. A marketeer, customer (trade) marketeer or brand PR with strong experience in on-premise brand building, passion for our industry and the ability to envision both the strategy and the path towards becoming the coolest spirits company for bartenders to deal with.  

The strategic nature of this position requires an experienced manager, with the technical credibility and the leadership standing required to perform at best in collaborating with other global functions and with the markets, besides bartenders.      

The complexity of this position’s responsibilities such as the Global Campari Academy and the creation and management of a global Brand Ambassadors community calls for a Camparista with solid experience in influencing multiple stakeholders, not necessarily in person.  

Previous bar-tendering experience is a plus, but not a requirement. Intimate knowledge of our brands and our company, and international exposure and mind-set are instead required.    

Additional Requirements 

Availability to travel internationally 30% of time 

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.