Digital & Engagement Manager

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Position context

• The candidate will be placed within the Italian Market Marketing function and will report directly to the Integrated Marketing Communication Director Italian Market. The Digital & Engagement Manager manages one direct report.
• They will be the point of reference for defining the content strategy, vision, and media investments related to digital channels, contributing to the definition of creative platforms with the Brand Management function and Marketing specialists, coordinating the most effective implementation of the same for their area of expertise.

Key Responsibilities & Activities:

Strategy

• Support Brand Teams in defining the most appropriate Communication and engagement plan (across Owned, Paid, and Earned channels) supporting the Brand positioning, strategy, and execution

Content & Partnerships

• Develop new / adapt existing toolkit for Owned, Paid, and Earned channels, to guide and inspire the italian market.
• Oversee and contribute to the development of local campaigns and editorial plans to drive reach and engagement
• Content development: developing communication platforms and campaigns
• Design, plan and execute the most appropriate Brand Partnerships, supporting the Brand positioning, strategy, and optimizing allocated budget
• Design and lead the integrated Social Media strategy, plan and objectives effectively and innovatively identifying opportunities to engage with audiences and communities
• Coordination & Implementation of digital learning roadmap
• Champion digital engagement and social media, sharing expertise to build capability across the communications team

Culture

• Translating the global culture marketing strategy into a national strategy and creating a locally relevant and innovative program
• Develop new concepts and ideas, evaluate the effectiveness and impact of our existing programs, and align closely with our media business entities
• Create and execute high-quality communication platforms of all scales and leverage local projects and programs
• Plan and realize an efficient 3rd Party partnership program
• Manage partnership and sponsorship negotiations
• Negotiate and secure relevant rights (i.e. partners, music, artists) to ensure all created content can be sufficiently utilized via our media business
   

Planning & Activation

  Owned

• Lead development of globally relevant platforms, partnerships, and assets to fulfill communication needs, in alignment with Brand Teams
• Support local brand team to maximize the use of global brand assets for online channels

  Paid

• Development of real-time content connected with experiential events (organic and/or paid), in alignment with Brand Teams and Media/Experiential Teams
• Provide inputs for Brand Teams on content development, formats, and adaptation of global campaigns
• Lead amplification of local upcoming direct-to-consumer websites managed globally

  Earned

• Works in partnership with PR/Advocacy team to propose digital influencer strategies and opportunities for the brands

 Insights

• Monitor new trends/insights in digital and communication platforms / new languages and continuously update and inspire Brand Teams.
• Responsible for seeking out new digital tools, trends, and techniques that might be of benefit to our business and brands, and sharing learnings and recommendations with the broader business.
   

Monitoring & Evaluation

• Responsible for setting KPIs for our digital activity that align with our business and brand objectives, and for the thorough evaluation of our activities. Also responsible for making recommendations for how we can further drive the effectiveness of all of our digital activity.

 Empowerment

• Ensure appropriate and effective coaching to BMs on the media market, technologies, new platforms, communications technology and trends, Advocacy and Culture, and Experiential trends to accelerate their learning curve
   

Financial Management

• Responsible for managing the relevant A&P budgets as per the above activities

Relations

Internal: Brand Management team; Marketing Specialists (Media, Brand PR, Communications & Events, Market Research); Group Strategic Marketing; Group Communication & Sustainability; Trade Marketing Dpt; Campari Academy Manager; Sales Dpt.

External: Agencies Media/Web Agencies/Media Vendors/Trafficking and Monitoring Third Party

Requirements

• At least 7+ years experience in Media/Social Management/Agencies, plus Companies and Events and PR/Comms management
• Fluency in Italian and English is a must, fluency in other languages is a plus
• Knowledge of ATL and BTL media communications and planning techniques and how to integrate ATL and BTL communication
• Consumer management/engagement/interactions through digital and social channels
• Consumer Events Management
• PR & influencers management
• CRM management
• New trends/technologies in digital media / ecom / consumer events / advocacy / PR & influencer
• Media (On & Off)

Key soft skills

• Team Leadership & strong team-player
• Strong interpersonal, communication, and influencing skills
• Negotiation and Conflict management
• Project Management
• Strategic mindset, yet actionable approach
• Excel in execution with attention to details
• Self-motivated individual, KPIs, and target driven
• Curious with a strong can-do attitude, Contamination is the name of the game
• Ability to individuate Cultural trends and platforms, using a Moments driven approach
• International mindset and familiarity with cross-cultural issues
• Passionate about the Spirits industry
• Exceptional ability to communicate cross-functionally in a fast-paced environment
• Proven track record of creating, executing, and continually optimizing successful campaigns

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.