Consumer Event Specialist

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Position context

• You will be working within the Marketing Department in the Italian Market directly reporting to the Consumer Event Manager who in turn reports to the Integrated Marketing Communications Director.
• You will play a key role within the marketing organization in supporting the development and implementation of the most appropriate consumer events, at support of brand positioning and strategy, optimizing allocated budget.

Key Responsibilities & Activities 

• Support the Consumer Event Manager in:
  • identifying concepts and targets for consumer events, hand in hand with Brand Managers
  • selecting the most appropriate consumer event agencies
  • proposing consumer event initiatives to Brand Managers
• Ensure the most successful and efficient execution of the planned events, coordinating all the internal and 3rd parties’ players (agencies, participants incl. celebrities, opinion leaders/trend setters – liaising with Brand PR, media players – liaising with Media Manager)
• KPI analysis to evaluate the consumer event initiatives performance and ROI
• Proactive collaboration with other Specialists to guarantee consistent and effective communication platforms
• Proactive collaboration with Trade Marketing team to check initiatives feasibility and avoid overlapping

Key Relationships

Internal: Brand Management team; Marketing Specialists (Media, Digital, PR, Market Research); Group Strategic Marketing; Group Communication & Sustainability, Trade Marketing Dpt, Campari Academy Manager, Sales Dpt

External: Events Agencies, Entertainment Industry, Opinion Leaders, Business Partners.

Summary of Experience /Other request

• 3+ years relevant experience (of which 2 in Consumer Events Management)
• Working knowledge of all experiential marketing tactics (including guerilla marketing, mobile tours, trade shows, and pop up retail), digital and communications fundamentals.
• Pure passion for Mixology and Nightlife

Education/Professional Qualifications

• University degree in Management, Marketing or Communications.
• Fluent knowledge of Italian and English is a must – additional language knowledge is a plus

Key competences and traits

• Experience in management of staff and agency partners
• Event design and planning
• Event budget management
• Consumer experience techniques
• Understanding of event management, logistics and budgeting
• Good vision for overall branding
• Consumer Insight & Brand Positioning
• Marketing Plan Development
• Consumer management/engagement/interactions trough digital and social channels
• Excellent Communication, Negotiation, and Organizational skills
• Ability to work in a matrix organization
• Innovative problem solving
• Execution and Foresight
• Self-motivated individual, KPIs and target driven
• Entrepreneurial approach

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.