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Senior State Manager - FL

Date:  Apr 25, 2024
Location: 

US

Additional Location: 
Function:  Sales
Seniority Level:  Mid-Senior level
Employment type:  Permanent
Workplace Type:  Remote
Company:  Campari America LLC

Want to be a crowd-stopper rather than a crowd-pleaser? Become a Camparista

 

At this point, you may not know exactly what it takes to be a Camparista , but you have the makings to be one of us. We’re the independent minded and passionate achievers in the spirits industry, innovating the iconic.

 

Be Part of Our Signature Mix

General Description of the Role

 

The Senior State Manager is responsible for managing the development and execution of a plan to deliver the profitable execution of the commercial objectives for one or more assigned states.

 

Mission/Objectives

 

Key Responsibilities and Activities

 

Distributor Management:

 

  • Manages the execution of the Campari Sales plans for one or more states, through one or more Distributors – largely working at the Distributor mid-management level.

 

  • Supports the Division Vice President in the setup and execution of regular Distributor Management meetings, QRBs, etc.

 

  • Develops and implements plans and activities to ensure assigned Distributor Management is informed and aligned to influence program compliance and Campari focused execution.

 

  • Follows up and develops contingency plans to address market gaps and Distributor performance issues.

 

  • Monitors Distributor inventory levels to meet objectives and minimize out of stocks.

 

  • Effectively leverages Distributor teams to support key account activities as needed.

 

  • Initiates and manages sales blitzes and market surveys.

 

  • Manages new product introductions to ensure on target shipments and depletions. Actively coordinates with Brand Management and/or Trade Marketing to optimize programs for successful market launch plans.

 

  • Conduct monthly Distributor sales meetings – presenting Campari national and local programs.

 

  • Trains and assists distributor sales personnel to conduct brand presentations to key on premise staff at targeted accounts to insure the proper implementation of brand strategies for all brands.

 

  • Approximately 50% of the time is expected to be spent on Distributor Management activities.

 

Key Account Management

 

  • Develops strong working relationships with key accounts (on and off) in assigned geography.

 

  • Provides key accounts with compelling stories and/or programming initiatives to grow distribution and depletion activity.

 

  • Identifies new key account opportunities and develops compelling selling stories and/or programming initiatives to grow distribution and depletion activity.

 

  • Delivers fact based selling presentations to on and off premise sub channels.

 

  • Works in conjunction with Campari‘s Marketing and Trade Marketing departments to assist with the planning and execution of creative, local events that increase the presence and visibility of all brands with the target market.

 

  • Approximately 50% of State Manager time should be allocated to key trade accounts.

 

Budget & Planning

 

  • Prepares volume and resource plans detailed by period and deal.

 

  • Works with Commercial Finance to develop pricing structures that reflect brand strategies; manage distributor margins while optimizing Campari profit rates.

 

  • Responsible for managing the State P&L (sometimes for multiple states) within an assigned budget.

 

  • Evaluates gross margin reports before and after deal approvals

 

  • Contributes to the input to the annual budget planning cycle.

 

  • Monitors the market and competition and assesses for opportunities, keeping management informed appropriately.

 

  • Develops a Sales plan to meet budget and provides forecasting information to update and monitor performance to plan status and to enable Sales & Operations Planning (S&OP).

 

Project Management

 

  • Depending on the org structure, the State Manager may or may not have people management responsibilities.

 

  • If assigned a team,, the State Manager is expected to:

o  Train and develop direct reports to reach a “best in class” sales force.

 

o Manage the performance of direct reports to ensure on target delivery of objectives and key priorities.

 

o Recruit and retain high performing talent ensuring appropriate annual performance and development plans are in place.

o  Coach and mentor others.

 

 

Experience Required

 

  • 5 to 7 years’ experience in alcohol beverages sales, of which 3 to 5 years include distributor management experience.

 

 

Education / Professional Qualifications

 

  • Bachelor’s Degree required – preferably in Business Administration.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

 

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

 

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.

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