Regional Channel & Customer Marketing Associate Manager, Americas

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Key Responsibilities & Activities

• To support the Americas team by bringing ahead the best-in-class execution of all touchpoints, within the region and Travel Retail channel aligned with Brand Toolkits.
• Managing key projects with the network agencies
• Monitoring “Promo Plan for Americas Region”
• Deployment of Brand induction/training for the frontline Staff & Promotional teams
• Organization and deployment of Consumer and Trade events  
• Conducting industry analysis through data collection on the category, competitors, and own-brand trends in GTR.

• Budget tracking to support the team in budget tracking and analysis.

Objectives

• Executing state of the art activations and visibility at off-trade and on-trade touch points
• Plan, lead, execute the bar staff training calendar for the portfolio.
• To win at the point of sale by ensuring superior consumer experience to boost brand building effectiveness.

Activation Excellence:

• Handle overall execution of brand activation calendar and support CCM project planning
• Customize & implement bespoke programs to help drive depletion across brands
• Drive activations for specific channel segmentation
• Support in the development and execution of Consumer & Shopper activations, including point of sale, gift packs (packaging & gifts), in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines
• Customize visibility initiatives for outlets (wall bays, FSU, gondolas, etc.)
• Plan and lead the staff training for the portfolio
• Ensure that merchandise standards “The Perfect Store” are adhered to for best in class execution of all BTL activations
• Ensure POSM, compliance within the Brand Guidelines, is available in sufficient quantities to achieve visibility objectives in all relevant outlets
• Support in the development and execution of Consumer & Shopper activations, including point of sale, in-store displays, sales toolkits and sampling activations
• Customize barware and visibility initiatives for outlets

Competencies

• Project Management - The ability to put together required resource, cost, and timelines to execute the proposed activation plans. Understanding how best to engage and influence key stakeholders to ensure that executional standards are met and delivered on time in full.
• Communication - Able to present information, ideas and proposals and communicate in an influential, confident, clear and open way with both internal and external stakeholders.
• Agency/External Partner Handling - The ability to establish relationships in the larger vendor ecosystem to build a pool to drive strategic activations and interventions nationally.

Key Relationships:

Internal: GTR AMERICAS COMMERCIAL, CCM & Marketing Team, Finance Team

External: Business partners/customers, agencies, retail teams.

Skills & Traits

• 4-5 years of relevant experience working in trade/brand marketing
• Master of trade marketing techniques and tools (managing BTL, agencies, and customer relations)
• Demonstrated experience in managing expense budgets, procurement, and both Agency and Customer relationships
• Multi-tasking approach and good organizational skills
• International mindset and ability to work in a multicultural environment
• Innovative approach and creative thinking
• Proactive and energizing behavior
• Demonstrated ability to work within cross functional teams
• Experience managing large cross functional commercial projects desirable
• Experience in liquor/beverage industry preferable, not required
• Ability to network and build strong relationships
• Fluent in English and Spanish
• Microsoft Office proficient

Additional Requirements

• Availability to travel internationally up to 20% of the time
• 60% time in the office, 40% flexibility with travel to work locations

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.