Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Position Overview

The Global Marketing Manager plays a pivotal role in driving brand performance and expansion across international markets. With a robust understanding of brand strategy and category dynamics, this role is responsible for brand growth, innovation, and the development of global marketing programs and tools. The ideal candidate is a strategic thinker and hands-on marketer with depth of experience in global brand development, innovation (liquid and packaging) development, creative direction and content development across multiple channels. Critical to success is the ability to manage multiple priorities, delivering excellence at pace, in a matrixed, multicultural environment.

Key Responsibilities

Global Brand Management

• Manage all stages of global brand development and growth strategies in partnership with global Marketing Director, senior stakeholders, insights team, cross-functional colleagues, and agency partners.
• Define and deliver medium- to long-term brand strategies and marketing plans, including brand platform and activation programs.
• Lead the development of House annual brand plans and global implementation guidelines; support sell-in and engagement across local Markets.
• Synthesize consumer, customer, and category insights to inform brand programming and strategic initiatives.

Brand Programming & Activation

• Lead the creation of culturally relevant marketing assets, including content, POSM, omni-channel activations, and comprehensive brand toolkits to local markets, on budget, on time.
• Develop commercial and go-to-market strategies, including pricing, SKU prioritization, and distribution planning for new and existing portfolio products.
• Collaborate to build strong local marketing plans, ensuring brand impact & campaign asset or program consistency across the world, and optimal return on House development resources.

Innovation

• Lead multiple innovation projects (product and packaging), working with creative agencies and cross-functionally to deliver success from concept to in-market launch.
• Develop and execute go-to-market strategies for new product launches.
• Coordinate innovation pipelines, manage cross-functional communication and performance reporting.

Leadership & Collaboration

• Engage and influence global Market teams to ensure all brand activity is on strategy and driving impact and performance.
• Win hearts and minds of global Market colleagues, activity building the reputation of the House team.
• Foster brand marketing community by facilitating knowledge sharing across the House and Markets, actively engaging in formal forums and informal opportunities.
• Manage external relationships, including agencies and production suppliers.
• Collaborate effectively cross-functionally including with Sales, Marketing, Finance, Supply Chain, and Legal to align strategies and ensure execution.

Operational Excellence

• Deliver programs to global Markets with both pace and excellence.
• Ensure global programs are executed in-Market, maximising the return of House A&P/ resources.
• Monitor performance metrics and adapt strategies to meet commercial objectives.
• Manage the House A&P budget to ensure efficient spend and robust financial management reporting.
• Support annual budget planning.  

Candidate Profile

• Minimum 10 years of experience in brand management within CPG and/ or alcoholic beverages, including global brand management experience.
• Proactive, curious, creative, problem-solving mindset.
• Results-driven with a strong sense of pace, ownership and accountability.
• A team-player.
• A self-starter, with ability to manage ambiguity.
• Strong analytical capabilities, adept in data synthesis and insight application to build brand programs.
• Expertise in end-to-end innovation development and launch.
• Excellent project management and organizational skills; able to manage multiple priorities simultaneously.
• Highly developed interpersonal and communication skills; adept at influencing cross-functional and international teams.
• Fluent in English.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.  Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.