Sales Manager, The Netherlands

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Campari Brands have been successfully represented in the Dutch market by one of the country’s leading distributors for more than a decade.
As part of its growth strategy, Campari Benelux—headquartered in Brussels—will establish a new commercial branch in the Netherlands, effective 1 October 2026, located in Amsterdam. This new structure will enable Campari Benelux to directly develop and accelerate the performance of its portfolio of iconic brands, including Aperol, Crodino, Campari, Grand Marnier, and others.

To support and expand our business in this key market, we are seeking a Sales Manager Netherlands, responsible for both Off-Trade and On-Trade channels across the country.

Role Overview

The Sales Manager Netherlands, reporting to the Commercial Director Benelux and working closely with the Market Manager NL (dotted-line reporting), is responsible for leading and developing a high‑performing commercial team that consistently meets and exceeds targets across both On‑Trade and Off‑Trade channels.

This role plays a key part in embedding the Campari Way of Selling within the organization by providing strong coaching, clear direction, and continuous performance development.

The Sales Manager will directly manage several strategic customer groups, including discounters and independent wholesalers.

The position includes direct management of the Key Account Managers Retail, the Key Account Manager Wholesalers/Cash & Carry, and the Field Manager, as well as indirect management of the nationwide Field Sales Team

The Sales Manager is expected to foster a collaborative, high‑performance, “lead‑by‑example” culture throughout the team.

This is a full‑time position offering a competitive compensation package aligned with the scope and responsibilities of the role.

Key Responsibilities and Activities

Execution of KPIs:

• Collaborate closely with the On‑Trade and Off‑Trade teams, as well as the finance, logistics, and supply chain departments, to ensure flawless execution of KPIs, tasks, and objectives defined in the Channel Plan across all channels.
• Partner with the team to guarantee that Key Account programs are executed in full alignment with brand strategies, customer activation plans, and promotional calendars.
• Translate Channel and Customer Plans into effective commercial execution strategies that drive performance and growth.
• Identify, assess, and implement new business opportunities to accelerate commercial development and strengthen market presence.

Coaching and Line Management:

• Directly manage the Key Account Managers and the Field Sales Manager, indirectly oversee the entire Sales Team across the Netherlands, ensuring alignment and highperformance execution. ‑performance execution.

• Coach and develop team members to embed the Campari Way of Selling, including journey planning, selling skills, negotiation capabilities.
• Engage directly with customers when needed, supporting the field team through issue resolution, negotiation, and closing of customer agreements and trading terms.
• Role‑model Campari’s core values—Passion, Together, Pragmatism, and Integrity—in all interactions and leadership behaviors.
• Review and approve investment rationales from direct reports, ensuring commercial decisions create strong value exchange and support sustainable customer partnerships.

Account Management:

• Manage own key accounts while guiding direct reports in effective account management and customer development.
• Build and maintain strong networks and long‑lasting relationships with key stakeholders across both Retail and Horeca channels.
• Monitor customer and national performance by tracking key metrics such as volume, NSV, discounts, and market share, ensuring timely insights and corrective actions.
• Oversee the implementation and execution of Joint Business Plans for identified key account groups, and develop JBP frameworks for personally managed customers.
• Provide regular performance reporting and strategic updates to the Commercial Director Benelux.

Your profile

Experience:

• 8+ years sales experience within Netherlands Retail and Horeca business
• Degree qualified desired
• Strong understanding of the On and Off Premise Channels, Key Customers and Channel Dynamics
• Clearly understands Selling, Category & Trade Marketing Principles

Skills:

• Strong presentation, reporting and analysis skills
• Demonstrate coaching skills within a team
• Strong commercial acumen
• Strong communicator and motivator of teams
• Time management and ability to prioritise tasks
• Be able to use MS Office Programs, Outlook and CRM Systems
• Fluent Dutch and English
• B - Driving licence

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.  Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.