Key Account Manager - Wholesalers and Cash & Carry

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Campari Benelux – headquartered in Brussels and operating in Belgium, Luxemburg and The Netherlands through its Dutch branch based in Amsterdam, is proud to offer an unrivalled range of premium spirit brands such as Aperol, Campari, Crodino, Picon, Sarti, Bulldog, etc. each with specialty offerings in their quality, innovation and style.

The Netherlands:

Campari Brands have been successfully represented in the Dutch market by one of the country’s leading distributors for more than a decade.
As part of its growth strategy, Campari Benelux—headquartered in Brussels—will establish a new commercial branch in the Netherlands, effective 1 October 2026, located in Amsterdam. This new structure will enable Campari Benelux to directly develop and accelerate the performance of its portfolio of iconic brands, including Aperol, Crodino, Campari, Grand Marnier, and others.

To support and expand our business in this key market, we are seeking a Key Account Manager Wholesalers and Cash & Carry.

Role Overview

The Key Account Manager will play a critical role in accelerating the company’s growth within the Wholesale and Cash & Carry channel by building strong, strategic partnerships with key customers. This position is responsible for driving revenue, expanding market share, and ensuring long-term profitability by understanding each account’s unique needs and developing tailored business strategies that deliver mutual value.

Acting as a trusted advisor, the Key Account Manager will collaborate closely with wholesale and cash& carry partners to identify opportunities, optimize performance, and strengthen the overall commercial relationship. Through proactive account management and a solutions-oriented approach, this role will contribute directly to sustainable business success for both the company and its customers.

The Key Account Manager reports to the Sales Manager Netherlands.

This is a full-time position offering a competitive compensation package aligned with the scope and responsibilities of the role.

Key Responsibilities and Activities

Execution of KPIs:

• Drive Revenue Growth: Deliver consistent revenue growth by identifying new business opportunities, expanding product penetration, and executing effective cross‑sell, up‑sell, and promotional strategies across key retail accounts.
• Build Strategic Relationships: Develop strong, long-term relationships with key stakeholders—including decision-makers, category managers, and merchandising teams—to become a trusted advisor and preferred commercial partner.
• Develop Tailored Account Strategies: Create and execute customized account plans based on a deep understanding of each retailer’s market dynamics, consumer base, commercial priorities, and competitive landscape.
• Lead Commercial Negotiations: Manage negotiation processes to secure mutually beneficial terms related to pricing, promotions, supply chain efficiencies, and other commercial agreements.
• Forecasting & Business Planning: Work closely with internal teams to build accurate demand forecasts, manage inventory, and ensure a reliable supply chain that meets customer expectations and supports business growth.
• Cross-Functional Collaboration: Partner with marketing, customer marketing, supply chain, and customer service teams to ensure alignment, seamless execution of initiatives, and delivery of a unified customer experience.

• Strengthen Long-Term Partnerships: Develop partnership frameworks that promote mutual growth, loyalty, and sustainable long-term collaboration, positioning the company as a strategic and indispensable partner to key retail accounts.

Your profile

Experience:

• Minimum 5 years’ professional experience in Sales roles or other Commercial roles. Having experience in Key Accounts management is essential – First experience in FMCG, with Cash & Carry or Wholesalers customers is a plus.
• Bachelor’s degree in Business Administration or relevant disciplines with related professional qualification. A Master’s degree will be considered an asset.
• Good understanding of the Off Premise Channels, Key Customers and Channel Dynamics
• Clearly understands Selling, Category & Trade Marketing Principles

Skills:

• Results orientation
• Excellent interpersonal skills
• Customer Centric
• Commercial Acumen
• Analytical skills
• Pragmatism and problem solving
• Proactivity
• Team working

• Dutch language as mother tongue - English writing and speaking ability

• IT Literacy: Be able to use MS Office Programs, Outlook, SAP and CRM Systems

• B - Driving licence

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.  Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.