Field Sales Manager - On Trade

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Campari Benelux – headquartered in Brussels and operating in Belgium, Luxemburg and The Netherlands through its Dutch branch based in Amsterdam, is proud to offer an unrivalled range of premium spirit brands such as Aperol, Campari, Crodino, Picon, Sarti, Bulldog, etc. each with specialty offerings in their quality, innovation and style.

The Netherlands:

Campari Brands have been successfully represented in the Dutch market by one of the country’s leading distributors for more than a decade.
As part of its growth strategy, Campari Benelux—headquartered in Brussels—will establish a new commercial branch in the Netherlands, effective 1 October 2026, located in Amsterdam. This new structure will enable Campari Benelux to directly develop and accelerate the performance of its portfolio of iconic brands, including Aperol, Crodino, Campari, Grand Marnier, and others.

To support and expand our business in this key market, we are seeking a Field Manager On trade, responsible for the Business Development Team.

Role Overview

The Field Sales Manager will play a pivotal role in accelerating the company’s growth within the Dutch on‑trade channel by leading, inspiring, and developing a high‑performing team of sales professionals. This position is responsible for driving distribution, visibility, and commercial execution across key horeca outlets, ensuring the brand’s strong presence and long‑term success in the market.

Acting as a strategic leader and trusted partner to both internal teams and external customers, the Field Sales Manager will translate commercial priorities into clear field execution plans that deliver measurable impact. By coaching the team, fostering strong customer relationships, and identifying new business opportunities, this role ensures that each territory reaches its full potential.

Through a hands‑on, data‑driven, and solutions‑oriented approach, the Field Sales Manager will elevate performance across the on‑trade channel—optimizing outlet activation, strengthening customer partnerships, and driving sustainable revenue growth for the company and its horeca customers.

The Field Manager On Trade reports to the Sales Manager Netherlands.

This is a full-time position offering a competitive compensation package aligned with the scope and responsibilities of the role.

Key Responsibilities – Sales Leadership & Capability Development

Execution of KPIs:

• Lead, coach, and develop the OnTrade Sales Team to fully embed the Campari Way of Selling, ensuring excellence in journey planning, selling skills, negotiation, and outlet activation in line with the Perfect Store Playbook.‑Trade Sales Team
• Spend three to four days per week in the field providing handson coaching, strengthening individual capabilities, and ensuring flawless execution of key activities and commercial priorities.‑on coaching, strengthening individual capabilities, and ensuring flawless execution of key activities and commercial priorities.
• Act as a role model of Campari Group’s core values—Passion, Together, Pragmatism, and Integrity—instilling these principles across the team’s daily behaviours and decision-making.
• Implement and monitor effective processes that enable direct reports to consistently achieve commercial targets, ensuring accountability and high performance.
• Review and guide commercial negotiation strategies to ensure that all sales interactions create a strong value exchange and reflect best-in-class selling standards.
• Analyse key data sources (including C4C, presales history, and other internal tools) to provide the team with factbased insights, shaping execution plans and driving continuous performance improvement.‑sales history, and other internal tools) to provide the team with fact‑based insights, shaping execution plans and driving continuous performance improvement.
• Actively contribute to the annual development of OnTrade Channel Plans by leveraging daytoday field insights and feedback from the Field Sales Team to ensure strategies are grounded in real market dynamics and operational realities.‑Trade Channel Plans ‑to‑day field insights and feedback from the Field Sales Team to ensure strategies are grounded in real market dynamics and operational realities.
• Translate the OnTrade OmniChannel Plan into a comprehensive annual Field Plan, clearly outlining OnTrade field objectives, strategic priorities, and execution guidelines to ensure alignment and consistency across all field activities.‑Trade Omni‑Channel Plan into a comprehensive annual Field Plan, ‑Trade field objectives, strategic priorities, and execution guidelines to ensure alignment and consistency across all field activities.
• Work closely with the Field Sales Team to guarantee flawless execution of KPIs, tasks, and objectives defined in the channel plan across all On‑Trade segments.
• Collaborate with Key Account Managers and the Field Team to ensure that customer‑specific plans are fully aligned with and executed according to the overarching On‑Trade channel strategy.
• Take full ownership of monthly performance delivery, ensuring achievement of both quantitative and qualitative objectives.
• Champion executional excellence, driving high‑quality, on‑time delivery of all commercial activities and consistently meeting KPI requirements.
• Ensure accurate and timely CRM reporting, verifying that all administrative activities and customer interactions are efficiently captured in C4C.

Your Profile

Experience:

• 4+ years of Sales and People Management experience within FMCG, Spirits experience desired
• Degree desired
• Strong understanding of the On-Trade Channels, Key Customers, and Channel Dynamics
• Clearly understanding of Selling, Category & Trade Marketing Principles

Skills:

• Strong reporting and analysis skills
• Demonstrate leadership skills within a team
• Strong commercial acumen
• Strong presentation skills
• Strong communicator and motivator of individual and teams

• Dutch language as mother tongue - English writing and speaking ability

• IT Literacy: Be able to use MS Office Programs, Outlook, SAP and CRM Systems

• B - Driving licence

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.  Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.