Sr. Brand Manager - Aperol & Crodino

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description of the Role
As the Sr. Brand Manager for Aperol & Crodino, you will spearhead the development of the Aperitifs portfolio, with a primary focus on Aperol. This includes the new launch of Crodino, the Non-Alcoholic Spritz, and other notable Italian brands such as Sarti, Cynar, Cinzano, and Frangelico.

Your main responsibility will be to drive the growth of Aperol by attracting consumers to the aperitifs portfolio and expanding the reach of Aperol Spritz, Italy's top cocktail, across the USA. Additionally, you will ensure the future development of the Aperitifs portfolio by leveraging the Non-Alcoholic business opportunity through the launch of Crodino, the first Non-Alcoholic brand in the Campari Group portfolio. You will also identify new opportunities to expand the business and strengthen the Group's leadership in aperitifs through innovations, new formats to appeal to Gen Z, and promoting new occasions.

In this role, you will be responsible for conducting business reviews, developing long-term strategies, planning and executing brand plans, leading brand initiatives, communication planning, product development, and program activations, all while managing the total P&L. You will work collaboratively with cross-functional local teams, the global team based in Milan, and multiple agencies. As a strong collaborator, you will align multiple stakeholders on the vision and execution of plans.

The ideal candidate will have a proven track record managing spirits brands, US spirits business acumen, familiarity with on-premise and retail spirits business and go-to-market strategies, and a strong consumer mindset (cocktails, sparkling wines, Rosé wine consumers in daytime drinking occasions). They will lead breakthrough and innovative initiatives to stay relevant in culture, connecting plans across different marketing touchpoints to optimize the consumer journey. This is a highly visible role not only within Campari America but also globally, as the USA is the most potential growth engine for Aperol's long-term development.

This role will be based in New York City. To learn more about Campari visit us at www.camparigroup.com

Key Responsibilities

Marketing Strategy & Execution

• Develop a deep understanding of current and potential consumers and translate this information into a brand strategy and execution plan.

• Guide and promote brand-building practices across the organization, championing the vision among various stakeholders, including the leadership team, trade, sales, and distributors.

• Serve as the brand lead for business reviews presented to the US Leadership Team or Global team, driving outcomes and actions to meet business goals.

• Drive the development of all marketing assets and selling tools in collaboration with sales and Channel and Customer Marketing team members to ensure cohesive and impactful messaging that aligns with brand objectives.

• Partner with internal media, cultural partnership, and digital teams to develop strategy recommendations while optimizing ROI.

Insights, Innovation & Analytics

• Collaborate with the Strategy, Innovation, and Insights team to identify and capitalize on key growth opportunities in the market, including market exploration, new consumer unlocks, pricing, distribution opportunities, and optimizing our size mix.

• Lead brand extension developments and size mix opportunities, actively participating in the Campari springboard process and working closely with the Global and Local innovation teams.

• Oversee regular brand performance reports and conduct additional monthly analyses to stay connected with specific brand challenges and opportunities throughout the year. Provide regular updates and actionable recommendations to management and collaborating teams.

Financial Management

• Oversee brand financials, providing guidance on where and how to invest A&P based on the overall strategy.

• Drive total efficiencies in the marketing budget and provide analysis on spending versus plans.

• Lead the portfolio of the brand's P&L for a marketing-driven organization.

• Work to build brands with strong equity, enabling increased value delivery over time.

Communication

• Lead creative agencies and collaborate with internal partners (PR, Digital, Experiential) to develop and execute integrated and impactful communications for the brands across multiple consumer touchpoints.

• Ensure that all communications align with and deliver on the brand’s strategic goals.

• Engage and mobilize sales and distributor partners to foster enthusiasm and ensure concrete execution excellence throughout the line.

Product/Program Development

• Manage all aspects of product development initiatives in partnership with our House of Brands Marketing team, utilizing Campari’s innovation gate process (including testing, insights, business case modeling, etc.).

• Lead the consumer activation plan across various channels, including advertising, digital and social media, public relations, special events, and sponsorships.

Cross-Functional Management

• Lead multiple agencies and the IAT to deliver all consumer-facing communications.

• Proactively manage and analyze the brand’s P&L, including pricing analysis, promotional strategy, SKU management, and A&P budget management to ensure efficiencies in the annual plan.

• Work closely with local Commercial and Channel & Customer Marketing teams to identify opportunities for portfolio or geographic expansion to achieve goals.

• Collaborate with multiple stakeholders, including House of Brands Marketing team, Channel & Customer Marketing, Supply Chain, and Sales, to ensure that brand-building activities remain on strategy.

• Stay close to the marketplace to ensure that BTL efforts are properly executed across TTL touchpoints.

People Management

• Lead and manage a team of 3, providing guidance, support, and mentorship to ensure their professional growth and development.

• Conduct regular performance reviews, set clear objectives, and provide constructive feedback to team members to help them achieve their goals.

• Foster a collaborative and inclusive team environment, encouraging open communication and teamwork to drive successful project outcomes.

• Oversee the allocation of tasks and responsibilities within the team, ensuring efficient workflow and optimal use of resources.

Required Skills & Experience

• 7+ years of experience in brand management within the CPG or AlcBev industry.

• Required background in spirits industry and experience in the US market.

• Previous experience in sales and trade marketing is a plus.

• Passion for the wine and spirits industry.

• Bachelor’s Degree required; MBA preferred

• Strong understanding of consumer insights and the ability to build powerful marketing strategies.

• Creative and innovative thinker, comfortable with new technologies and media.

• Strong analytical skills, business acumen, problem-solving abilities, and financial/business understanding.

• Excellent presentation and communication skills, effective with leadership and cross-functional teams.

• Ability to work in a team, build collaborative relationships, influence, and work cross-functionally.

• Capable of reviewing facts and information to provide sound judgment calls.

• Thrives in a fast-paced environment and adapts to changing situations.

• Highly proficient in PowerPoint, Word, Excel, Data Analysis, and Syndicated Research (e.g., Nielsen).

• Ability to travel 20-30%

The expected base salary for this position ranges from $145,000-157,800. Salary offers are based on a wide range of factors and considerations. In addition to base salary and a generous employee benefits package, employees are eligible to receive a discretionary bonus.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.