On Premise Specialist NYC
New York, NY, US, 10001 US, 10001
Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.
Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.
Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
Are you passionate about the on premise world and ready to own one of the most exciting markets in the country? We're looking for an On Premise Channel Specialist to drive the growth of the Campari portfolio across New York City — building relationships with the city's top bars, restaurants, and hospitality accounts, and making our brands unmissable on every back bar and menu.
About the Role
The On Premise Channel Specialist is responsible for driving volume growth, awareness and most importantly distribution and visibility across a set of assigned key brands and accounts. Focus is on key account territory which includes both direct key account management relationship building and selling and is supplemented by rest-of-market component by Distributor activity coordination.
Mission
Drive visibility and distribution of the Campari portfolio in the On Premise channel.
Key Responsibilities
Key Account Management
- Target top on premise key accounts, drive distribution and usage of the Campari portfolio, and develop direct relationships with those key accounts
- Look for opportunities to expand Campari brand visibility within the on premise channel through menu lists, drink features and special events within the assigned account list/market
- Develop programs for assigned key accounts to achieve brand presence via menu listing, features and back bar placements and increased profitable growth
- Follow up with key accounts to ensure activations are executed as planned
- Provide general reporting of account opportunities, programs, and KPIs (KARMA Management)
- Coordinate with local Campari and Distributor management teams as needed to ensure maximum efficiency
- Conduct wait staff training and develop incentive programs on a regular basis to ensure that all Campari brands are on the forefront of the staff's mind within targeted on premise accounts
Brand Building
- Work in conjunction with Campari's Field Marketing Management Team to assist with the planning and execution of creative, local events that increase the presence and visibility of all brands within the target market
- Provide input and feedback to KARMA to support planning and development of the tactical budgets for the upcoming year
- Schedule tasting events, and menu and cocktail creations in assigned key accounts
- Monitor and report competitive supplier, or other volume increasing activity, in assigned key accounts as a means to improve future Campari brand promotions/strategy in the on premise channel and key accounts
- Work with distributor mixologists on market and brand specific cocktails that drive usage and visibility
Distributor Management
- Coordinate the execution of orders and agreed to programs in assigned key accounts following the blueprint developed by Campari's Field Marketing Management team and in conjunction with the Distributor Sales teams
- Work with key on premise sales representatives from the distributor network to drive distribution, awareness, and trial for priority brands in assigned key accounts
- Conduct periodic meetings with key distributor on premise sales teams to educate and inform about Campari programs and initiatives
Key Relationships
Internal: Field Sales · Field Marketing Management · Brand Ambassadors
External: Distributor on premise sales teams · Mixologists · Key On Premise Decision Makers within Account Universe
Experience Required
- 1 to 3 years of experience in on premise alcoholic beverage sales
- Experience working in a three-tier distribution market
- Current and effective in market on premise channel relationship and marketing understanding
Education / Professional Qualifications
- Bachelor's Degree required – preferably in Business Administration
Essential Job Functions
- Ability to travel within assigned territory – generally 3-5 days per week, and able to work weekends and extended workdays – generally 3-5 nights per week visiting accounts
- Drive to various locations in assigned area to visit 5-7 accounts per day
- Deliver on premise account development and programming activities in market/key accounts
- Make in person presentations – communicating verbally information and opportunities within key accounts and assigned geography
- Must have a motor vehicle that is insured and possess a valid driver's license
- Picking up Point of Sale (POS) materials from distributor and delivering to accounts
- Traveling to and from salesforce meetings or field locations
- Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping
- May require lifting/lowering, pushing, carrying, or pulling up to 56lbs
Skills
Functional
- Sound understanding of in market selling skills in the on premise channel
- Ability to develop creative brand building programs that drive volume and share growth in key accounts
- Strong account management and follow-up skills
- Business financials and experience in managing to a budget
- Demonstrated ability to develop and maintain effective working relationships with key customers and stakeholders
- Familiarity with product sales – ability to develop compelling selling stories to grow distribution and volume sales
- Ability to manage multiple priorities and experience in working with a multi-brand portfolio
- Results oriented; thrives in a dynamic, fast-paced environment
- Ability to work independently
Technical
- Proficient in KARMA, Word, Excel, and PowerPoint required
- Excellent verbal and written communication skills; strong presentation skills
Managerial
- Organizational and planning skills
- Able to work effectively with teams – driving results through others
Our commitment to Diversity & Inclusion:
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.
Note to applicants:
Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.
Notice to third party agencies:
Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.