Global Sr. Brand Manager - Agave Spirits

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description of the Role

The Global Senior Brand Manager, Agave Portfolio, is responsible for leading all generation and insights work at the market and consumer level to build, concept and execute a strong innovation pipeline for Agave Portfolio. Working alongside key cross functional teams, the SBM - Agave Portfolio, spearheads all innovation initiatives for House of  Agave.  

This position also leads Agave Portfolio Strategic and Business Planning initiatives, with particular focus on key activation strategies working closely with local markets to implement both on/off trade specific brand projects. This position plays a critical role in driving speed, consistency and quality of execution while supporting the delivery of House of Agave growth ambitions. 

Mission/Objectives 

As a key member of the House of Agave, this role leads the development of a robust, insight-driven innovation pipeline across the Agave portfolio, leveraging deep consumer and market understanding to inform brand and portfolio strategy. It drives strategic and business planning processes, ensuring strong alignment between global priorities and local market execution, while partnering closely with markets to deliver impactful activation strategies across on-trade and off-trade channels. The role also ensures effective cross-functional collaboration to deliver innovation and brand initiatives with clarity, focus, and consistency. 

Key Responsibilities and Activities 

Innovation Strategy & Pipeline Leadership

• Lead the end-to-end development of the Agave portfolio innovation pipeline
• Identify and prioritize innovation opportunities based on consumer, category, and market insights
• Partner with cros-functional teams (Innovation, Supply, Commercial, Finance) to develop and execute innovation initiatives
• Ensure strong alignment between innovation concepts, brand positioning, and portfolio strategy
• Oversee business case development and support successful global and local launches

Consumer & Market Insights

• Lead generation and synthesis of consumer, shopper, and market insights to inform brand and innovation strategy
• Leverage internal and external data sources (quantitative and qualitative) to identify trends, opportunities, and risks
• Translate insights into actionable recommendations for innovation, activation, and portfolio decisions
• Collaborate with global and local insights teams to ensure consistency and depth of analysis

Strategic & Business Planning 

• Lead key strategic planning processes (Strategic Plan, Long-Term Forecast, Budget) for the Agave portfolio
• Develop and maintain brand and category growth models in collaboration with key stakeholders
• Guide markets in forecasting and planning, ensuring alignment with global priorities
• Monitor performance and identify corrective actions to drive growth and profitability

Global Activation & Market Collaboration 

• Define and support execution of key activation strategies, with a focus on on-trade and off-trade excellence
• Partner closely with local markets to ensure effective implementation of global brand initiatives
• Support development of toolkits and frameworks to guide consistent execution across markets
• Facilitate strong collaboration and knowledge sharing across regions 

Cross-Functional Leadership 

• Act as a central point of coordination for innovation and strategic initiatives across:  
  o Global Marketing 
  o Innovation teams 
  o Commercial & Channel teams 
  o Finance 
  o Supply Chain
• Drive alignment, clarity of priorities, and timely execution across stakeholders 

Key Relationships 

Internal: Managing Director HoA, HoB Directors, HoB team members, Global Consumer Insights Manager, Global Commercial Capabilities team, Global and Local Insight roles, Innovation Project Manager/Coordinator, Global Product Supply Chain, Global FP&A Marketing, Master distillers, Global Digital Team 

External:  Agencies 

Experience & Education

• 5+ years in brand management with CPG, social media/digital, or lifestyle experience; spirits background preferred
• Preference for a candidate with experience of a global perspective
• Digital Marketing Savvy
• Experience in Agave highly appreciated
• Undergraduate Degree with emphasis in Marketing. Master’s Degree is a plus

Required Skills & Traits 

Managerial

• Dynamic and performance driven individual
• Capacity to influence ideas, behaviours through the communication of compelling points of view and the building of strong partner relationships
• Ability to work effectively across organization and different cultures
• Ability to work under pressure
• Assertive, adaptable and creative

Functional

• Knowledge and experience in brand management
• Knowledge and experience in digital marketing
• Ability to do excel quantitative analysis
• Excellent project management skills
• Fluent in English, other languages a plus
• Proficient knowledge of Microsoft Office Suite

Other

• Ability and willingness to travel, including globally as required.

The expected base salary for this position ranges from $118,350-157,800. Salary offers are based on a wide range of factors and considerations. In addition to base salary and a generous employee benefits package, employees are eligible to receive a discretionary bonus.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.  Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.