Global Senior Brand Manager, American Whiskies

Date: Oct 31, 2025

Location:

New York, NY, US, 10036-7753

Additional Location:

Function: Marketing

Seniority Level: Mid-Senior level

Employment type:

Workplace Type: Hybrid

Company: Campari America LLC

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Company: Campari America

Job Title: Global Senior Brand Manager – Craft Whiskey

Job Location: 1116 6th Ave – The Grace Building - New York City (Midtown Manhattan)

Reports to: Global Director – American Whiskey

Organizational Layer: House of Brands – American Whiskey

Mission/Objectives

As a key business manager of the House of Brand team – American Whiskey, the role proactively contributes to the strategizing, activation and expansion of the Craft Whiskey portfolio globally (with a focus on Russell’s Reserve and Wilderness Trail), while leading critical innovation workstreams for the wider American Whiskey portfolio. The role closely collaborates across global markets and at all levels in the organization.

The SBM of Craft Whiskey’s leads the strategic thinking and implementation of the Craft Whiskey portfolio, managing all stages of the global brand positioning process, market expansion analysis, and Innovation expansion, under the guidance of the Global Director - American Whiskey.

Key Responsibilities and Activities

STRATEGIC PLANNING and ANALYSIS

Leads the annual global strategic planning process in partnership with the Director, including:

Leading development of the brand-market level forecast, leveraging a range of internal and syndicated data sources.

Contributes to the brand Long Term Forecast – considering 20 years of forecasted growth.

Monitors the brand profitability and performance trends, analyzing variances versus plans

Develops and evolves category/brand strategic growth initiatives.

Works directly with local markets to identify growth opportunities and localization efforts.

Develops and delivers marketing toolkits/strategic decks that outline critical strategic execution/growth initiatives to guide local markets (touching on entire marketing mix).

NEW PRODUCT DEVELOPMENT

Leads the NPD process for the entire American Whiskey portfolio, in collaboration with Director, SBM Wild Turkey, and the Innovation Project Managers.

Defines innovation opportunities on a global level across American Whiskey brands

Ensures strategic alignment of NPD objectives and concepts with the brand architecture, innovation philosophy, strategies, and brand positioning.

Provides briefs for packaging, liquid development and manages these processes with the internal Technical Centre and third party agencies

Validates liquid and packaging, if applicable, with market research

Works with local markets to assess opportunity and localization efforts.

Leads internal innovation process with project manager – including development of business case (incl. both financial as well as strategic/market assumptions and goals/KPI)

Develops global launch plans and support tools, that cater to the marketing mix.

In case of niche/turnkey projects whose Project Leadership might be assigned exceptionally to local Marketing, responsible to guarantee equity coherence liaising with the local Market.

BUDGET

Leads the budget development of the Craft Whiskey portfolio, in partnership with Finance Director.

Monthly assessment of market FRCST to consolidate against budget - tracks actual vs. budget and proactively act to off- set any variances in spending, in partnership with Finance Director.

Management of the PO process for portfolio.

Identifies opportunities for synergies, efficiencies and cost savings in A&P spending.

BRAND CREATIVE DEVELOPMENT and EXECUTION

Find new ways to grow key brand funnel metrics. Manages the ideation, creation and dissemination of critical brand creative campaigns, assets and toolkits:

Insight driven briefs to agency to deliver concept + assets.

Ensures key market collaboration creatively and logistically throughout the process, considering in-market implementation and localization (proactively supports key markets in local adaptations of creative assets).

Delivers marketing toolkits to inspire stakeholders and drive consistent implementation.

Experience & Education

>10 years cumulative of Business Management, ideally within the Beverage and/or premium FMCG industries, with demonstrated career progression and leadership.

Strong preference for a candidate with experience in premium Whisk(e)y

Preference for a candidate with global experience.

Experience in delivering NPD outputs through strong cross-functional teamwork with Supply, Finance and Lead markets.

Undergraduate Degree with emphasis in Marketing. Master’s Degree is a plus.

Required Skills & Traits

Managerial

Ability to shift easily from operational to strategic matters

Dynamic and performance driven individual, with interpersonal skills to motivate and inspire others across the organization at different levels and across cultures

Capacity to influence ideas, behaviors through the communication of compelling points of view and the building of strong partner relationships vs. direct management control

Ability to work effectively across organization and different cultures

Ability to work under pressure

Functional

Excellent brand management and strategic thinking

Consumer understanding, including familiarity in Market Research

The expected base salary for this position ranges from $118,300.00 to $157,800.00. Salary offers are based on a wide range of factors and considerations. In addition to base salary and a generous employee benefits package, employees are eligible to receive a discretionary bonus.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.