Finance Director, Marketing & Corporate FP&A

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General Description of the Role

The Finance Director, Marketing & Corporate FP&A is responsible for finance activities, including financial planning/budgeting, reporting and analysis for Campari America.  The role reports directly to the VP Finance Campari America, will supervise Strategic planning, Budget and monthly forecasting process, develop tools, educate and provide financial insights to the Campari America Leadership Team, so as to ensure efficient allocation of resources, accurate forecasts and adequate performance measurement. FP&A mission is to critically look to the Future to plan and predict, look at the Now to be alert and react and look Backwards and report.

The FP&A Director will work closely with the Finance VP Campari America to develop and fulfill the mission and purpose of Finance in the USA. The purpose of Finance, in a generic sense, is threefold:

• Enabling – to provide financing activities to fund the business and provide accountability to stakeholders;

• Sustaining – in general terms, keeping score and ensuring control, the latter encompassing asset stewardship, as well as ensuring the achievement of business plans;

• Enhancing – the provision of financial leadership, decision support and improving effectiveness through ongoing organizational learning.

Mission/Objectives

The role and purpose of Marketing and Corporate FP&A is to act as a business partner for the growth and development of the value of our brands, sustaining brand performance today and tomorrow. We will achieve this by:

• Providing financial business partnership to the brand teams

• Taking ownership of the financial elements of our brand plans

• Providing constructive and robust challenge and support to the brand teams’ Strategic Planning processes

• Providing constant visibility around brand performance and value drivers

Key Responsibilities and Activities

General Financial Planning & Analysis:

• Oversee and coordinate the execution of the strategic and annual planning process to include budgeting and forecast updates in line with the group and regional calendar and model.

• Ensure an effective and transparent info/data flow with the aim to proactively support the Marketing business decision process, including pricing and spend management and focus on brand profitability. 

• Supervise Headcount, Labor Cost and SG&A planning for the US Sales & Marketing Business Unit as well as the US Supply Chain.

• Interpret business goals into business development objectives.  Develop and track performance measures that link to business strategic objectives. Validate the calculation of the performance bonus across the organization.

• Identify risks and opportunities and proactively take initiative to resolve issues, mitigate risks and/or exploit opportunities.

Brand Planning & Analysis

• Establish and report on consistently measured brand drivers, linking both internal and external data

• Build and maintain models on the appropriate level of A&P investment strategies, by spend component, taking into account brand market position, life cycle and company priority

• Constantly identify, track and report working and non-working A&P investments

• Review current brand performance and provide guidance on learnings and short term actions

• Build the brand plans for the Strategic Plan and Budget, linking both with the long range forecast where appropriate

• Work with the brand teams to construct a reliable, enriched and timely forecast into APO

• Evaluate the impact of consistently applied A&P investments on the long term development of the brands’ value, ensuring organizational focus on the long term vision and the improvement of short term decision making

• Understand and interpret the impact of the company’s total investment by brand – brand name, dedicated production assets, inventory – on the real returns by brand

• Establish and maintain a market economics and competitor fact book, covering market size, growth, profit pools, price sensitivity, market and brand life cycles, competitor key points of strength

• Understand the brand impact and dependency on strategic supply issues for long term maturing brands, namely brown spirits and tequila

• Constantly exchange info/ analysis with Commercial FP&A, to understand the overall picture (especially on the A&P Marketing and Customer and channel Marketing)

• Coordinate the team, being the interface vs Marketing, in:

  • Preparing business case for local brands using framework provided by Group

  • Providing info/analysis required in Toll gate and Fast Track processes

  • During budget phase, elaborating marketing costs together with Marketing and Customer and channel marketing Directors

  • Preparing analyses for the control of marketing investments and A&P

  • Preparing brand financials presentation for meeting alignment with Management

Process Efficiencies:

• Enhance, implement and enforce Group policies and procedures by way of systems that will improve the overall operating effectiveness of the assigned areas.

• Play active role in driving prioritization of new reporting functionality and ensure that US business requirements are met with an evolving reporting infrastructure to deliver timely and relevant business intelligence to the US marketing and customer and channel marketing teams.

• Provide input and support on contract agreements across Campari America to ensure agreements will deliver optimal financial results.

• Develop robust tools and processes to support ongoing ROI activities for tangible and intangible asset analysis/decision support.

• Ensure effective communication of financial performance management processes to ensure compliance and timely reporting.

• Establish consistent and effective levels of service and leadership to the Sales and Marketing teams.

• Oversee the fine tuning of IT reporting system’s functional specifications and participates to key ongoing IT projects related to the FP&A area, with the aim of enabling the required FP&A by Group Controlling and by Country Management team

Functional Leadership:

• As a business partner, provide effective financial leadership across the business operations, raising the awareness and standards of financial competency in those operations.

• Responsible for ensuring the continued development of the FP&A team providing leadership and mentoring, effective team coordination and succession planning. 

• Constantly review capabilities and design of the team and processes, so it evolves as the business evolves.

• Set appropriate goals and provide timely feedback to challenge employees to perform at higher levels.

• Attract, select, retain and develop individuals who further the talent agenda of the broader Finance team and who have demonstrated adaptability, ability to work with and influence others with a collaborative, business centric view, taking appropriate risks, builds trust and drives accountability consistent with the values and culture of the department.

Key Relationships

Internal:

• Leadership team

• Marketing and Customer and channel marketing leadership teams

• Group functions

• Internal Auditors

External: 

• External Auditors

Experience Required

• 5-10 years progressively increasing leadership in finance, preferably in a CPG environment with a focus in the area of financial planning and analysis with a focus in the area of brand marketing

• Experience in the beverage alcohol industry a plus

Education / Professional Qualifications

• BA/BS degree in Finance, Accounting, Business Administration or other related degree

• MBA preferred

Skills

Functional

• Experience with analysis, forecasting, budgeting and management reporting including proven success in streamlining processes

• Proven success in a lead business partnering finance role in a fast paced, changing environment; demonstrate desire to lead and drive initiatives across marketing and sales

• Ability to effectively collaborate with and influence across all levels within the organization

• Thorough knowledge of accounting and finance regulations, policies and procedures

• Demonstrated analytical ability to conduct research, data analysis and resolve complex problems

• Previous experience in root cause identification analysis and working with IT to find system solutions

Technical                                                                            

• Experience with ERP System, preferably SAP

• Demonstrated advanced financial modeling experience. Excellent spreadsheet skills (functions/macros/BVA) and MS Excel power user level is strongly desired

Managerial

• Strong planning, organization, delegation and decision-making abilities

• Excellent written and verbal communication skills

• Ability to develop and engage a high performing team

• Execution and Foresight: the ability to deliver results, overcoming difficulties, anticipating the future of the business/work and driving change

• Leadership: the ability to envision, inspire, energize and lead the organization to extraordinary results

• Innovative Problem Solving: the ability to find, implement and disseminate a culture of innovative solutions

• Teamwork: the ability to work with others across all boundaries to reach common objectives and extraordinary results

• Business Judgment: the ability to take effective decisions balancing market, products, financial and organizational issues

• People Development: the ability to attract, develop and retain individuals

Other

• Travel estimated 10-15%.

The expected base salary for this position ranges from $165,800-$200,000. Salary offers are based on a wide range of factors and considerations. In addition to base salary and a generous employee benefits package, employees are eligible to receive a discretionary bonus.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.