Commercial Planning & TPM Project Manager

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description of the Role

The role of the Commercial Planning Manager will work in conjunction with the Senior Director of Commercial Operations & Planning to drive the successful integration of our end to end One Commercial Plan & development of our new Trade Promotion Management system. Initial focus will be leading project management for the TPM system over the next 18 months in conjunction with the Global project team and the US Sales & Finance teams. This role relies heavily on being ingrained with multiple touchpoints across the organization and external data providers while being able to provide clear direction, firm deadlines, and a solution-oriented approach. They will also serve as the subject matter expert for our Sales team providing the Global project team with insights related to depletion forecasting, price structures, and all other aspects of trade promotion management. Being able to facilitate change management & user acceptance throughout the Sales organization is also a top priority for the Commercial Planning Manager. This role will be critical in providing the organization with best-in-class execution to help optimize Commercial Planning through expert analysis & knowledgeable ways of working solutions on demand. 

Mission/Objectives 

Lead & execute the project management of our comprehensive One Commercial Plan & Trade Promotion Management system to enable the cross-functional needs of the Campari Commercial organization.

Key Responsibilities and Activities

Trade Promotion Management 

• Own all aspects of best in class TPM project management for the US Sales team
• Partner with the Global Project team as the US lead to ensure development & deployment of the TPM system is executed timely and with excellence 
• Develop a fit for purpose solution with the Global project team addressing current pain points & future opportunities 
• Advocate for Sales needs as the system is being developed in terms of functionality, best practice, 3 tier nuances specific to the US, enhancements etc
• Provide insights related to best practice for depletions volume forecasting & price structure management and analysis
• Lead testing to ensure the solution is functioning as intended 
• Provide the Sales team with the tools & guidance needed for adoption of new system in terms of change management & user acceptance 
• Manage day to day tasks & operations connecting with the applicable leads to ensure they have key elements to enable the project to move forward in an efficient & timely manner
• Organize & distribute all relevant data related to the transition
• Provide timely updates to management to ensure deadlines are being met 
• Identify potential issues, communicate them effectively, and find appropriate solutions
• Ensure excellent communication throughout the entire process from initial setup through post launch 

One Commercial Plan

• Own all aspects of Commercial Planning as it relates to Sales for depletions forecasting 
• Liaise with the Global Demand Planning team to optimize integration of our Statistical Forecast model
• Collaborate with US Finance & Demand Planning as the key Commercial leads to ensure ways of working are aligned for automated depletion & shipment conversion as well as financial alignment
• Proactively improve business decisions by enhancing predictability & timeliness to improve operational & financial performances 
• Understand key business drivers & promote cross functional alignment to optimize success
• Strategically integrate planning activities as a key enabler of Campari’s profitable growth agenda 
• Primary contact to liaise between field Sales, Supply Chain & Finance teams to ensure Commercial objectives are being met 
• Proactively contribute to the improvement of our pricing revenue growth optimization model with enhanced financial visibility & more granular data across organizational levels 
• Lead the improvement of scenario planning & R&O analysis 
• Educate the Sales team on our strategic vision of One Commercial Plan & how their inputs can enable our success
• Drive efficiencies & improvements for the process as it relates to Sales & Distributor partners 

Region Analysis & Support

• Provide analytical support to designated region through partnership with DVPs & State Managers 
• Own Regional Program tracking in conjunction with region DVP & Field Marketing Manager to provide consistency in reporting across all regions  
• Lead region Bonus tracking by providing monthly updates of all Bonus KPIs for Region including profitability R&O
• Assist region with any ad hoc analysis including but not limited to distributor NSV, KPI & program tracking to ensure localized market support
• Support innovation optimization & help mitigate supply risk for the region
• Lead distribution & market share reporting and analysis to set minimum distribution standards utilizing VIP & SalesNav competitive data to improve quality of accounts & velocity 
• Proactively provide monthly risk & opportunity analysis across all markets to help improve phasing, size mix etc. to facilitate an optimized production plan 

General Skills

• Impeccable project management skills with excellent organizational focus & attention to detail
• Ability to prioritize tasks, delegate them when appropriate, and inspire others to execute within firm deadlines
• Solutions oriented with strong analytical & problem-solving skills 
• Ability to create strong and effective business relationships at all levels of the organization 
• Excellent interpersonal, negotiation, and conflict resolution skills
• Ability to act with integrity, professionalism, and confidentiality 

Key Relationships

Internal: Sales, Commercial Operations, Finance, Supply Chain, Marketing, and Trade Marketing

External:  Data providers & distributors

Experience Required

• Minimum 8 years of proven beverage alcohol experience at a supplier, distributor, or key outlet
• Experience working with distributors & data services providers on a consistent basis
• Experience working with a Trade Promotion System [VIP Price 2.0, Vistaar etc]
• Vast knowledge of depletions forecasting & price structure management

Education / Professional Qualifications

• Bachelor’s Degree required in Business, Finance, or data driven field, MBA preferred

Skills

Functional

• Impeccable attention to detail and top-notch organization skills
• Self-starter looking for continuous self-improvement & long-term growth
• Solution seeker who is not afraid to explore to find an answer
• Capacity to effectively manage & create projects & automate process flows from start to finish
• Contribute, learn, and apply best practices amongst cross functional teams 
• Ability to make meaningful presentations to key decision makers & senior management
• Excellent communication skills with senior management & external data service providers

Technical

• Advanced hands-on Excel skills including efficient automation abilities as well as macros & VBA scripts 
• Understanding & familiarity of beverage alcohol data sources such as 
  • VIP [Vermont Information Processing]
  • Vistaar
  • TD Linx
  • NABCA
  • SGWS Compass
  • SGWS Sales Nav
  • YDrink
• Knowledge of building reports in Power BI 
• Experience with reporting & dashboard systems such as SAP ECC, Advanced Analysis, Business Objects, Cognos, Xtel, Sales Force
• Sound PowerPoint development skills

Other Essential Job Functions

• Extended periods of time using a computer and analyzing online data
• Ability to read and process significant amounts of data – analyzing and identifying relevant insights
• Communicate regularly with internal and external stakeholder by video, phone, email and in the form of written communications and/or presentation

The expected base salary for this position, based in New York City ranges from $135,000 - $160,000. The range will vary if outside of this location. Salary offers are based on a wide range of factors and considerations. In addition to base salary and a generous employee benefits package, employees are eligible to receive a discretionary bonus.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.