Category Manager

Campari Group

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, including Aperol, Campari, SKYY, Wild Turkey and Grand Marnier. The Group was founded in 1860 and today is the 6th largest player worldwide in the premium spirits industry. Listed on the Italian Stock Exchange, it has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Campari Group has great ambitions in Asia, and India will play an instrumental role in expanding the Group’s business in this continent.

Campari India

Campari India is a part of APAC region and folds into Singapore region office. The operations in India started in the year 2010 where its been through cycle differnt of business models largely working with distribution partners until when in 2019 Campari India Pvt Ltd was setup. Since then the organisation has fully dedicated leadership team across finance, supply chain, marketing, sales. India portfolio has close to 12 brands in diverse alco bev.categories. (Vodka, Gin, Tequila, Whisky, Rum, Single Malt, Bourbon, Cognac, Apertiffs). Our portfolio in India includes:

CAMPARI | APEROL | CINZANO | SKYY | BULLDOG | ESPOLON | GLENGRANT | WILD TURKEY |APPELTON ESTATE | OLD SMUGGLER | BIQUIT & DUBOCHE

About the role 

The Category Manager plays a major role in building the portfolio, dirivng category growth & profitability as well as driving equity of our portfolio. The role is part of the marketing leadership team and is a senior role within marketing team. She/he is responsible for developing strategy and execution of category plan, achievement of brand objectives in the portfolio and for the development of team.

Key Responsibilities and Activities

Portfolio & business performance management

• Owns the Portfolio Growth plan end to end for the Category.
• Delivery of Category performance in line with Marketing P&L metrics & growth targets
• Reports monthly key achievements or issues against the set KPI
• Contributes to the development of local strategies consistently with global brand guidelines, ensuring full alignment with the Group Strategic Marketing team
• Conducts research to define targeted customer segments and determine the key values that drive buying behavior for each segment. Constantly follows consumer and competitive landscape and the evolution of new trends
• Responsible for the design and execution of all ATL, BTL, brand PR and innovation activities
• Tracks the overall brand budgets and monitors the effectiveness of marketing campaigns
• Manages new product development projects / launches in the market, and supports the development of pricing strategies in cooperation with the Commercial team
• Maintains strong relationship with media / creative agencies and encourages creative output

Leadership & people management

• Act as a leader for cross functional team to drive growth agenda for the category
• Seeks opportunities to motivate strong team engagement & coach direct reportee
• Continuously promotes and supports capabilities development in marketing organization

Reporting and other key relationships

The role reports to the Chief Marketing Officer, India, who in turn reports to the Managing Director.

Experience

• At least 10 years experience in a global company with 7 to 8 years experience in marketing. Prior category head experience is a plus
• FMCG or large Alco bev MNC
• Premier B-school MBA only

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency