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Brand Manager, Brown Spirits

Date:  May 23, 2023

New Delhi, National Capital Territory, IN

Additional Location: 
Function:  Marketing
Seniority Level:  Mid-Senior level
Employement type: 
Workplace Type:  Hybrid
Company:  Campari India Private Ltd

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, including Aperol, Campari, SKYY, Wild Turkey and Grand Marnier. The Group was founded in 1860 and today is the 6th largest player worldwide in the premium spirits industry. Listed on the Italian Stock Exchange, it has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.

Campari Group has great ambitions in Asia, and India will play an instrumental role in expanding the Group’s business in this continent. Focused on India, the company directly manages brand equity development through ATL and BTL initiatives and cooperates with a local distributor who a) focuses on the commercialization of the product portfolio with the trade and b) jointly plans with Camapri India and execute targeted BTL actions, especially in the On-Premise channel.  


The Brand Manager Brown Spirits plays a major role in designing and executing innovative marketing campaigns to enhance brand awareness and consideration of our Brown Spirits Portfolio. She/he is responsible for brand ownership, for the achievement of brand objectives and for the development of junior staff.

Key Responsibilities and Activities


  • Contributes to the development of local strategies consistently with global brand guidelines, ensuring full alignment with the Group Strategic Marketing team
  • Conducts research to define targeted customer segments and determine the key values that drive buying behavior for each segment
  • Contributes to the development of local brand positioning, associated marketing themes, and media channels that align with target customer demographics
  • Is directly responsible for the design and execution of all ATL, BTL, brand PR and innovation activities directly managed by Campari India, in full alignment with distributors’ brand plans and CBT’s strategy. Tracks the overall brand budgets and monitors the effectiveness of marketing campaigns and tactics
  • Manages new product development projects / launches in the market, and supports the development of pricing strategies in cooperation with the Commercial Manager and distributors
  • Constantly follows consumer and competitive landscape and the evolution of new trends
  • Continuously promotes and supports capabilities development within the marketing organization
  • Maintains strong relationship with media / creative agencies and encourages creative output


Reporting and other key relationships

The role reports to the Marketing Director, India, who in turn reports to the Country Manager, India.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.


Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.


Notice to third party agencies:

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency

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