Brand Ambassador, North & East

Date: Feb 14, 2025

Location:

New Delhi, National Capital Territory, IN

Additional Location:

Function: Sales

Seniority Level: Associate

Employment type:

Workplace Type: Hybrid

Company: Campari India Private Ltd

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Who we are

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities, the Group’s key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey e Grand Marnier.

The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group’s growth strategy combines organic growth through strong brand building and external growth via selective acquisitions of brands and businesses.

Headquartered in Milan, Italy, Campari Group owns 18 plants worldwide and has its own distribution network in more than 20 countries. The Group employs approximately 4,000 people.

The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001.

The Business Unit Asia and Pacific is the most dynamic and diverse of the Group. We operates directly in markets like China, Australia and India and through partnerships in the likes of South Korea, Japan, Vietnam, Singapore and Indonesia. Campari Group has great ambitions in Asia, and India will play an instrumental role in expanding the Group’s business in this continent.

General Description of the Role

Consumer and shopper activations help us bring our brands to life. It creates an opportunity to connect with our consumers and shoppers to enhance their experience whilst in-store and in venues. As Brand Ambassador with Campari India, you will supports the drink strategy on key brands and leads the on- and offline training of both external and internal stake holders, for all Campari Brands, in assigned area according to our 5-year Strategic Business Plan objectives.

The Brand Ambassador is as well directly responsible for the development and activation of key brands including defining the drink strategy together with Marketing and commercial team. This includes defining strategy based on global and regional strategy, identify outlets and private consumers and approach them and execute strategy.

Mission/Objectives

The Brand Ambassador will build the profile of Campari brands through engaged customers, develop skills and enthusiasm with our distributors and their sales and marketing teams and facilitate trade and consumer trial of Campari brands through our key On and off Premise Accounts.

Working closely with the marketing- and commercial team in creating content for our training tools, training and enrolment of bartenders as well as support the training and enrolment of commercial teams across the area assigned.

Key Responsibilities and Activities

Working closely with the Commercial team, support on premise and industry focused activation sessions and events
Ensures POS is 100% Brand Guideline compliant and 100% fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant channels

Support in the development and execution of Consumer & Shopper activations, including point of sale, in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines
Work collaboratively with the Commercial team to ensure compliance to activation calendar objectives
Coordinate with the distributor for stock, execution and other requirements
Coordination with the local agency partners to execute activations
Capture Ad-hoc opportunities in the market and plug in our brands (E.g. concerts, parties, launches etc.)
Raise “drinks” knowledge and capability within the local distributors and wholesaler network and educate employees on Campari portfolio including product attributes, history and usage
Support the development of face to face training module development

Experience Required

Significant Liquor Industry experience essential, with strong mixology and training focus 5 years +
Strong Leadership and coaching capability
Strong relationships with bartending community
Sales experience highly regarded

Skills

Creativity
Expertise in mixology
Ability to create cocktail lists across all levels of the On Premise
Ability to convey passion for our brands
Ability to network and build strong relationships
Brand and consumer focused
Industry knowledge of local and interregional brands & competitors
Awareness of local and global market and consumer trends
Bar management acumen
Public Speaking and presentation skills
Training Skills

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.