Consumer, Channel and Customer Manager (Caribbean and Central America)

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Location:MexicoCity (CDMX)

Role Essence

The Consumer, Channel & Customer Manager is a catalyst for growth, accelerating Campari’s ability to build iconic brands at the point of sale. Through a bold 360° omnichannel approach, this role ensures Aperol, Campari, Espolón and other global priorities resonate across On‑Trade, Off‑Trade, media, and consumer experiences throughout the Caribbean and Central America.

Purpose

Ignite profitable growth and elevate brand building by designing and executing a comprehensive Consumer, Channel & Customer strategy. Partner closely with distributors and internal teams to translate global guidelines into local impact, inspiring execution that connects with consumers, shoppers, and bartenders across diverse markets.

What You Will Drive:

Shaping Strategy

• Define brand growth priorities and distribution guidelines with marketing and distributors.
• Guide annual Brand and Channel Plans to enhance visibility and engagement.
• Contribute to strategic cycles (Strategic Plan, Brand Plan, Distributor Business Plan).

Unlocking Market Insights

• Conduct regular field visits to capture market realities and opportunities.
• Develop outlet segmentation and Perfect Store standards.
• Establish omnichannel KPIs and scorecards to track performance.

Bringing Brands to Life

• Deliver activation toolkits for consumer engagement, bartender advocacy, and shopper visibility.
• Identify and partner with influential outlets to amplify brand presence.
• Coordinate bartender training with Campari Academy.
• Ensure execution of POS materials and visibility across Off‑Premise.
• Share best practices across the region.

Fueling Growth Investments

• Manage and allocate A&P/DD budgets in line with strategic priorities.
• Monitor spend effectiveness and performance KPIs.
• Adjust strategies based on distributor reports and market feedback.

Key Connections:

Internal: Marketing, Brand Managers, Campari Academy, Digital Media, Sales Area Managers, Global House of Brands.
External: Partner Distributors, BTL Agencies, POS Suppliers, Brand Ambassadors, Activators.

What You Bring

• Experience: 6–7 years in Consumer/Trade Marketing with proven brand‑building expertise. Spirits industry background strongly preferred.
• Education: University degree in Business Administration or related fields.
• Skills: Strategic vision, communication and influencing, project management, pragmatic execution, team leadership.
• Traits: Passion for spirits, proactive mindset, strong interpersonal skills, bilingual (Spanish & English).
• Mobility: Willingness to travel extensively (30–40% annually).
• Tools: Microsoft Office proficiency; Power BI desirable.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.  Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.