Campari Academy Team Lead

Campari Group es hoy un actor importante en la industria global de bebidas espirituosas de marca, con un portafolio de más de 50 marcas premium y super premium, comercializadas y distribuidas en más de 190 mercados en todo el mundo, con posiciones de liderazgo en Europa y América.

Con sede en Milán, Italia, Campari Group posee 25 plantas en todo el mundo y tiene su propia red de distribución en 26 países, empleando aproximadamente a 4.700 personas.

Las acciones de la empresa matriz Davide Campari - Milano N.V. están listadas en la Bolsa de Valores Italiana desde 2001. Hoy, Campari Group es el sexto mayor actor mundial en la industria de bebidas espirituosas premium.

Company: Campari México S.A. de C.V.

Job Title: Campari Academy Team Lead

Job Location: Guadalajara

Reports to: CCCM Director

Organizational Layer (global, regional or local): Local

General Description of the Role

The position is responsible for developing and implementing a strategic evolution of Campari Academy by generating added value to Campari Mexico business with an omnichannel perspective (On Trade, Off Trade, E-commerce, Wholesaler)

Responsible for leading a team of Brand Ambassadors to engage and educate Bartenders, Customers, Passionate Consumer and Camparistas to become genuine Advocates for our brands and company.

Mission/Objectives

• Developing, implement and monitor a Strategic plan for the Campari Academy Mexico
• Full responsibility for allocating, managing and monitoring the assigned A&P CCM budget, for the definition and development of the Academy annual plan
• Educational programs & trade Events that will be most effective in reaching key Stakeholders (bartenders, trade professional, customers, mixology passionaries and Camparistas)
• Create training content, tools, and learning materials for the Campari Mexico Portfolio
• Supporting Marketing to develop drinking strategy, tasting sessions, PR events,
• Supporting Sales by providing educational, product storytelling, key selling points, (Omnichannel approach), and develop strategic partnerships
• Lead Bartender Advocacy program development (engagement, capability and reward)
• Develop and monitor Advocacy measure
• Develop a Digital Campari Academy Platform & Manage mixability content

Key Responsibilities and Activities

Strategy & Planning

• Work directly with the Houses of brands and customer marketing counterparts to develop the correct training presentations, Brand Ambassadors uniforms, bar materials and Giveaways by brand to ensure brand building at each channel.
• Plan, control and report the Brand Ambassadors & Campari Academy Budget & KPIs achievement.
• Manage the BA program monthly calendar of events & trainings for the year, as confirmed by the On Trade team to ensure strategic reach at the correct segments by brand and quality execution.
• Development of strategic programs and events targeting key bartenders to recruit them as fans of our brands.
• Establish tactics, strategies and platform that achieve brand advocacy.
• Planning & development of Mystery Shopper Programs to assure the Drink Strategy is well implemented by brand at the On Trade.
• Brief agencies in teamwork with brand teams as needed to ensure alignment on the Campari Academy program.

Event & Program Management

• Create a CRM strategy and maintain a Campari Academy database for Campari Mexico
• Develop, coordinate, and manage a structured weekly and monthly agenda for the Physical Campari Academy taking place in the office
• Work with CCM Channel Team to create an omnichannel educational strategy for all key stakeholders 
• Supporting in Trade events, expos, annual programs, or staff incentives.

• Create and maintain a bartender database for Campari Mexico, including all bartenders who have worked with the portfolio, attended Campari Mexico events or have future opportunity to have relationships with the portfolio in order to invite them to participate in special / brand events.
• Ensure proper follow up is in place to continuously engage the bartenders in every city.
• Monthly visits to the BA cities to assure the correct execution and report to CCM Manager the KPIs.

Reporting, Budget & Metrics

• Establish and control the Campari Academy annual budget, leveraging cost efficiency opportunities.
• Monthly Brand Ambassador Teams report
• Develop tracking system to maintain control of training activities with clear KPI´s
  • 28 Trainings, guest or events per BA every month.
  • 4 daily visits to the On Trade account to review the Distribution & Drink Strategy is well executed.
• Track and monitor the results of projects (eg Campari Academy Digital, Social medias, Distributor training, Mistery shopper) ensuring the right delivery and implementation.

Key Relationships

Internal: Houses of brands, CCM Managers, On Trade Regional Managers & Brand Activators, Brand Ambassadors team.

External: Bartenders & Mixologists, BTL Agencies: Campari Academy & Special events, Marketing Research Insights at the On Trade.

Experience Required

• At least 7 years’ experience as a Mixologist, Sommelier, Communications or related field.
• Experience in spirit industry preferred.

Education / Professional Qualifications

• University degree as a Sommelier, administration, marketing or other relevant field

Skills

Functional

• Excellent public speaking skills, effective communication and budget management skills; problem-solving, leadership, organizational, analytical and interpersonal skills. Must have initiative and be able to work effectively under pressure independently and with a team.
• Development planning and execution of brand and/or events required.
• Must be knowledgeable of on trade trends and industry influencers.
• Must have relationships with existing bartender influencers and key on premise accounts.
• Ability to forge relationships with bartender community.

Technical

• Demonstrate the art and process of cocktail making
• Must be knowledgeable of spirits industry, global trends, events and activities.

Other

• Ability to travel 30% of the time
• Hands-on management of events to include ability to directly assist in event set-up
• Make verbal and written presentations using standard office applications and software
• Profifcient on MS Suite (Teams, Office, etc).

Nuestro compromiso con la Diversidad e Inclusión:

En Campari Group creemos en construir más valor juntos, por lo tanto, vemos la diversidad en todas sus formas como una fuente de enriquecimiento. Nuestras políticas y prácticas de empleo aseguran que estamos comprometidos a proporcionar igualdad de oportunidades de empleo en todos los aspectos del empleo sin importar la raza, religión, credo, color, origen nacional, ascendencia, discapacidad física, discapacidad mental, condición médica, información genética, estado civil, sexo, orientación sexual, identidad de género o características o expresión, afiliación o actividad política, edad, estado de veterano, ciudadanía o cualquier otra característica protegida por la ley.

Campari Group cree que la compensación justa y las oportunidades iguales son cruciales para el bienestar, empoderamiento y compromiso de los empleados. Nuestros esfuerzos para asegurar un pago justo nos han valido la Certificación de Pago Justo por Fair Pay Workplace, una organización independiente dedicada a terminar con las disparidades salariales basadas en el género, la raza y su intersección.

Nota para los candidatos:

Tu solicitud será evaluada en función de tus habilidades, experiencia y conocimientos generales, no por alguna información confidencial, privada o secreta que puedas poseer. No debes divulgar a Campari Group ninguna de esas informaciones. En caso de que se te haga una pregunta que no puedas responder sin divulgar información confidencial, privada o secreta (incluyendo de un empleador actual o anterior, sus proveedores o clientes), debes negarte a responder la pregunta.

Nota para las agencias de headhunting:

Por favor, evite contactar o enviar correos electrónicos directamente a nuestro equipo de liderazgo ejecutivo o a la comunidad de recursos humanos. El departamento de Adquisición de Talento gestiona las operaciones de reclutamiento centralizadas a nivel mundial, incluyendo la selección y gestión de proveedores externos. Actualmente, nuestra lista de proveedores preferidos está a plena capacidad. Para asegurarnos de tener su información en archivo para una consideración futura, le pedimos amablemente que complete el formulario en línea proporcionado aquí.