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Luxury Account Specialist - RARE

Date:  Jan 1, 2022
Location: 

US

Company:  Campari America LLC

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities, the Group’s key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group’s growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. Headquartered in Milan, Italy, Campari Group owns 18 plants worldwide and has its own distribution network in 20 countries, and employs approximately 4,000 people.

 

General Description of the Role

The Luxury Account Specialist is responsible for driving brand awareness, distribution, and visibility across the portfolio. Their focus is on education, sales and relationship building with key On and Off Premise thought leaders in their geography.

 

Mission/Objectives

Drive visibility and distribution of the Campari RARE portfolio in a targeted account base in all channels, focusing on the right placement at the right account

 

Key Responsibilities and Activities

Key Account Management

  • Targets a set of top key accounts and drives distribution and usage of the Campari RARE portfolio.
  • Develops direct relationships with those key accounts.
  • Looks for opportunities to expand Campari RARE brand visibility via distribution, displays, shelf placements, menu lists, drink features and special events within the assigned account list/market.
  • Develops programs for assigned key accounts to achieve brand presence via displays, in-store promotions, menu listing, features and back bar placements and increased profitable growth.
  • Follows up to ensure activations are executed as planned.
  • General reporting of account opportunities, programs, and KPIs required.
  • Education is a focus of our brands to the accounts and consumers where applicable to gain awareness.
  • Coordinates with local Campari RARE, Campari America and Distributor management as needed to ensure maximum efficiency (eliminate redundancy).
  • Conducts waitstaff training and develops incentive programs on a regular basis to ensure that all brands are at the forefront of the staff’s mind within targeted establishments.

 

Brand Building

  • Works in conjunction with Campari RARE’s Marketing and Channel & Customer Marketing to assist with the planning and execution of creative, local activations and events that increase the presence and visibility of all brands within the target market.
  • Monitors and reports competitive supplier or other volume increasing activity in assigned key accounts as a means to improve future Campari RARE brand promotion/strategy in all key accounts.
  • Works within guidelines defined by Campari Legal team to increase brand awareness through social media and social networking sites.

Distributor Management

  • Assist in developing and implementing annual operating plan which includes financial, volume, and distribution objectives
  • Coordinates the execution of orders and agreed to programs in assigned key accounts following the blueprint developed by Campari RARE Director Field Sales in conjunction with distributor sales teams.
  • Works with key salespeople from distributor network to drive distribution, display, promotion, awareness and trial for priority brands in assigned key accounts.
  • In conjunction with the Campari RARE Director, conducts periodic meetings with key distributor sales teams to educate and inform about Campari programs and initiatives.

Internal Management

  • Manage assigned budgets including incentives, travel & entertainment and other departmental expenses.
  • Ensure all sales practices are compliant with state & company policies/law

 

Experience Required

  • 3 to 5 years of experience in alcoholic beverage sales.
  • Experience working in a three-tier distribution market.
  • Current and effective in-market relationship and marketing understanding.

 

Education / Professional Qualifications

  • Bachelor’s Degree required – preferably in Business Administration.

 

Skills

Functional

  • Sound understanding of in-market selling skills.
  • Ability to develop creative brand-building programs that drive volume and share growth in key accounts.
  • Strong account management and follow-up skills.
  • Business financials and experience in managing to a budget.
  • Demonstrated ability to develop and maintain effective working relationships with key customers and stakeholders.
  • Familiarity with product sales - ability to develop compelling selling stories to grow distribution and volume sales.
  • Ability to manage multiple priorities and experience in working with a multi-brand portfolio.
  • Results-oriented; thrives in a dynamic, fast-paced environment.
  • Ability to work independently.

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. We do not and will not discriminate in employment and personnel practices on the basis of race, sex or sexual orientation, age, disability, religion, national origin or any other basis prohibited by applicable laws, regulations and ordinances.

To learn more about Campari Group, please visit www.camparigroup.com.
Please enjoy our brands responsibly

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