National Account Executive On-Trade

Visit www.campariuk.com to find out more about the company and range of brands or follow Campari UK on Instagram or Twitter at @CampariGroupUK. 

Role Overview 

Campari Group is looking for a National Account Executive On-Trade to join the Commercial team based in London, United Kingdom. 

This role requires a commercially minded, customer and consumer focused individual with the ability to quickly build customer relationships and partnerships, to deliver strong sales across their account base, building insight-led business plans to deliver key commercial and brand metrics. In addition, the candidate will be able to deliver excellent consumer focussed activation and evaluation. 

The successful candidate will report into the National Account Controller On-Trade. 

Key Responsibilities and Activities 

• Support National On-Trade team and National Account Controller On-Trade in implementation of Business strategy in channel and defined customer account list  

• Secure menu feature and brand activation across customer base  

• Develop and maintain customer relationships in order to increase business performance, develop sales opportunities and increase profitability  

• Support in the development, management and implementation of joint business plans with the key customers to ensure delivery of key agreed volume and value targets aligned to the commercial and business unit strategy  

• Support line manager with key business tasks in line with channel strategy, e.g. Tradeshows  

• Promote teamwork and collaboration across National On-Trade team  

• Analyse consumer, customer insight and sales data to include in comprehensive customer proposals  

• Maintain a strong awareness and understanding of the spirits and licensed trade market to ensure business plans and practices adequately reflect market and customer changes / demands  

• To work cross functionally with the wider Campari UK team, including Customer Marketing, Finance and Brand teams  

• Identify sales volume / value growth opportunities through ongoing analysis of customer and market performance  

• Proactive in seeking new business opportunities within defined channel  

• Commercial accountability for delivering against targets, securing new business and developing mutually beneficial existing relationships  

• On-going evaluation of customer terms and activation to maximise ROI and provide future recommendtations  

• Ability to influence key customer stakeholders to secure distribution, new and improved feature and new business  

• Delivering accurate financial and volume forecasts  

Key Relationships 

Reporting Lines: 

• Reports to National Account Controller On-Trade 

Other Internal Relationships: 

• Wider Commercial team 

• Customer Marketing team 

• Marketing team 

• Finance team 

External Relationships: 

• Customers in account base 

• Agencies 

• Sales data partners

Experience and Skills 

Experience: 

• Minimum of degree level or equivalent  

• Minimum 3 years of sales experience in the UK drinks industry / FMCG  

• Solid account management experience with track record in successful negotiation and category understanding  

• Experience working with MPO and Regional on-trade groups desired  

Skills: 

• Excellent relationship-building and communication skills  

• Strong analytical skills and ability to derive insight from data  

• Robust commercial understanding, good numerical and analytical skills  

• Strong negotiation skills  

• Ability to interact at and deliver change through different levels  

• Team player also being able to work independently  

• Ability to influence peers/stakeholders and senior management both internally and externally  

• Proficient in using MS Office applications