Business Development Manager West Midlands

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Role Overview 

We are looking for a commercially minded and relationship-led Business Development Manager to join our Commercial team, focused on growing Campari Group’s presence across the Independent Free Trade channel.

In this role, you will play a key part in shaping consumers’ first experience with our brands in independent bars, clubs and restaurants. You will build strong customer relationships, secure new listings, activate our brands brilliantly in outlet and deliver commercial plans that drive revenue, rate of sale and profitability across your territory.

You will identify new business opportunities within both existing and prospective accounts, working closely with internal teams to bring our brand plans to life in the on-trade.

The successful candidate will report to the Field Sales Manager.

Key Responsibilities and Activities

• Develop account sales plans aligned to brand priorities, targeting outlets that fit each brand’s profile and growth potential.

• Secure new listings and drive target rate of sale across independent bars, clubs and restaurants, negotiating commercial agreements where appropriate.

• Manage a regular customer call cycle to grow menu features, bar displays, visibility and brand presence across your portfolio.

• Implement promotional activity, incentives and brand activations that deliver agreed commercial results.

• Keep customer and account information accurate and up to date, including activity, opportunities and performance updates.

• Share insights on competitor activity, customer needs and market trends within the independent on-trade.

• Complete weekly journey plans, monthly reports and customer contact records accurately and in real time.

• Deliver standout point-of-purchase execution and premium brand experiences in key halo accounts and groups.

• Manage the regional budget effectively, ensuring proposals and investments are commercially sound.

Key Relationships

 Internal Relationships:

• Wider Independent Free Trade team including Business Development Managers covering other territories, Field Sales Manager and Business Unit Manager Independent Free Trade

• Channel & Customer Marketing and Marketing departments

• Route to Market team for volume requirements and forecasting purposes

• Finance department

• Brand Ambassadors

External Relationships:

• Customers such as bar owners, bar managers, operation managers and marketing managers

• Route to Market representatives

• Third party suppliers to collaborate on joint commercial deals 

What We’re Looking For

• Experience in a sales, field sales or commercial role, ideally within the drinks, hospitality, FMCG or on-trade environment.

• Strong understanding of the on-trade channel, with the confidence to build relationships with independent operators.

• A self-starter mindset with the motivation, energy and resilience to deliver results in a fast-paced environment.

• A commercial approach, with the ability to balance customer relationships, brand building and profitable growth.

• Strong planning and organisational skills, with the ability to manage your own time, territory and priorities effectively.

• Confidence, professionalism and emotional intelligence when working with customers, colleagues and stakeholders.

• A continuous improvement mindset, always looking for better ways to drive productivity, effectiveness and customer impact.

• A full, clean driving license.

What’s on Offer

Join an inclusive, talented & welcoming team: passion, collaboration & energy are part of everyday life.

• Competitive salary, generous bonus scheme and car allowance.
• Private medical and dental healthcare available to you and your family at no extra cost.
• 25 days’ holiday, plus bank holidays.
• Generous pension scheme where we contribute 8%.
• Enhanced parental leave and pay, plus access to coaching for new parents.
• Fitness allowance to support your mental and physical wellbeing.
• Access to a wide range of learning resources, including LinkedIn Learning.
• Life assurance cover of four times your annual salary.
• Learning and development opportunities to support your growth and career progression.
• Income protection.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.  Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.