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Business Development Manager - Central London

Date:  Jul 9, 2022

London, LND, GB

Function:  Sales
Seniority Level:  Associate
Employement type:  Permanent
Workplace Type:  Hybrid
Company:  Glen Grant Ltd


Gruppo Campari is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities, the Group’s key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier.


The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group’s growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses.


Headquartered in Milan, Italy, Campari owns 18 plants worldwide and has its own distribution network in 20 countries. The Group employs approximately 4,000 people. The shares of the parent company Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001.



Campari Group UK is Campari Group’s subsidiary in the UK market, headquartered in London. A multicultural and dynamic team, Campari Group UK comprises of over 80 ‘Camparistas’ from over 10 different nationalities.


At the heart of Campari Group UK are three main portfolio offerings. The first is the Aperitivo Champions portfolio, led by the iconic Italian brands Aperol and Campari. The second is the Disruptors portfolio, featuring distinctive brands like Wray & Nephew Rum, BULLDOG Gin and Espolon Tequila. Finally there is the Prestige Challenger portfolio, including super premium brands such as Appleton Estate Jamaican Rum, Wild Turkey Bourbon, Grand Marnier and Lallier Champagne.


In total, the company is proud to offer an unrivalled portfolio of more than 50 distinctive and desirable premium spirit brands.


Visit to find out more about the company and range of brands or follow Campari Group UK on Instagram or Twitter at @CampariGroupUK.

Role Overview


Campari Group is looking for a Business Development Manager (BDM) to join the Commercial team based in Central London, United Kingdom.


The Business Development Manager is responsible for the consumer’s experience and interaction with our brands in the Independent Free Trade (IFT) and will be responsible for the brand distribution, menu feature, commercial deals and activation in IFT. This role formulates and implements sales plans for the independent on trade in the key cities and territories assigned. This position develops the company’s independent on trade accounts in the territory assigned to maximise sales revenue and profitability, based on pre-agreed targets. The position seeks new business opportunities within existing accounts and new account listings within the independent on trade for brands distributed by the company. 


The successful candidate will report into the Field Sales Manager.


Key Responsibilities and Activities


  • Accurately forecasts annual, quarterly and monthly revenue targets from all independent on trade accounts assigned
  • Develops Account Sales Plans, based on brand plans, to target independent on trade accounts that fit each brand’s profile
  • Achieves new listings and target Rate of Sale for Campari UK brands in independent free trade accounts, such as bars, restaurants and late-night venues, and negotiates contracts where feasible
  • Maintains and manages portfolio of 250 independent on trade accounts and regional groups with regular sales call cycle, to achieve distribution, menu listings and elevavted listings for Campari UK brands
  • Implements promotional activities and incentives to deliver results agreed with the Field Sales Manager
  • Maintains updated database of information on portfolio of independent on trade accounts
  • Provides feedback on competitor activities and market trends in the independent style bar sector and in target on trade accounts
  • Conducts training sessions in on trade accounts for the company’s focus brands
  • Completes all necessary administrative requirements, including weekly journey plans, monthly reports, customer contact reports and other reports requested by the Field Sales Manager in real time
  • Delivers world class execution at point of purchase (POP) to deliver a brand experience that sets us apart in ‘Halo’ accounts/groups
  • Controls the budget for their region and will take this into consideration with current and futrue proposals to the Field Sales Manager


Key Relationships


Reporting Lines:

  • Reports into the Field Sales Manager


Other Internal Relationships:

  • Wider Independent Free Trade team including Business Development Managers covering other territories, Field Sales Manager and Business Unit Manager Independent Free Trade
  • Customer Marketing and Marketing departments
  • Route to Market team for volume requirements and forecasting purposes
  • Finance department
  • Brand Ambassadors


External Relationships:

  • Customers such as bar owners, bar managers, operation managers, marketing managers
  • Route to Market representatives
  • Third party suppliers to collaborate on joint commercial deals


Experience and Skills

  • Minimum 2 years experience in a Sales / Commercial environment, within the drinks industry (preferred)
  • Extensive understanding of the on trade channel
  • Strong network and contact base in the channel
  • Dynamic self starter, highly motivated and eager to achieve success
  • Results and profit orientated
  • Highly organised and takes a planned approach to work
  • Manages own time well
  • Displays emotional intelligence in high pressure situations
  • Forward looking, focused on continuous improvement in productivity and effectiveness
  • Roadworthy and presentable car when required
  • Clean driving license



What’s on Offer

  • Be part of an inclusive, talented, fun, dynamic, passionate and welcoming team!
  • Competitive salary and generous bonus scheme
  • Private Medical and Dental healthcare available to you and your family at no extra cost
  • 25 days holidays, plus bank holidays
  • Generous pension scheme where employees contribute 2% and the company contributes 8%
  • Enhanced parental leave & pay and access to coaching for new parents
  • Fitness allowance to support your mental and physical wellbeing
  • Access to a wide range of learning resources including LinkedIn Learning
  • Life assurance cover of four times your annual salary
  • Income protection
  • Support for your charitable fundraising efforts
  • Enjoy our portfolio of brands with our product allowance

Our Ethos


In Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. We do not and will not discriminate in employment and personnel practices on the basis of race, sex, age, disability, religion, national origin or any other basis prohibited by applicable laws, regulations and ordinances.


‘Together’ is the way we see our business, a joint effort by ourselves, our customers and partners, working with passion behind every brand and every cocktail being served. Together we embrace our own responsibilities and share our knowledge and best practices, accepting failures and helping others to do the same, with honesty and courage. Together we break any cultural, organizational and geographical barriers, working across countries, businesses and functions, trusting each other on the ground of the values and common goals we share.

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