Brand Manager - Jamaican Brands

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Role Overview

The Brand Manager ensures alignment to the global strategic direction and development of their brands, whilst transposing this effectively to the UK audience. This role ensures the Commercial team has the tools to relay the brand stories; from unique provenance to exceptional production and ensure we have identified the correct channels and programmes to relay our stories to our target audiences.

Key Responsibilities and Activities

Strategy & Market/Consumer Intelligence

• Development and implementation of the strategic and operational brand marketing plan (short and medium term)
• Ownership of the brand’s P&L in a marketing driven organisation
• Generation of consumer insights and intelligence to inform strategy and execution
• Analysis of all sales, market and consumer research data to manage, control and advance the brand, for example using Nielsen, execute analysis of market, brand, competitor and consumer trends and develop/implement recommendations as needed to address business issues and drive sales.

Communication Planning

• Run integrated communication planning process within brand parameters, achieving performance objectives.
• Ensure all materials are consistent with local and global strategy & brand visual identity, on time & within budget, legally compliant and developed with input from all relevant internal stakeholders.
• Partner with Commercial team to ensure they have the tools to relay the brand stories to their customers and adjust based on customer feedback.
• Managing multiple agencies from running pitch process to execution of projects.
• Regular communication with agencies on delivery of project against relevant KPIs set and budget.

Program/Product Development and Execution

• Develop, manage, and execute the consumer and customer engagement plans. 
• Collaborate with Customer Marketing and Supply Chain on new activations such as gifting of new products.
• Partnering with Finance on pricing strategy and structure.
• Development and activation of POS, VAP, Premiums, and other selling tools to support brand and/or portfolio programs while assuring acceptable ROI.
• Participate in and/or other assigned projects important for brand or portfolio development.

Digital

• Create effective digital marketing programmes that will cut through the clutter and are fully integrated with the rest of the marketing mix.

Brand Financial Reporting

• Responsible and accountable for brand financials, including budget development and variance reconciliation. Manage brand budgets keeping A&P spend within established limits and providing timely reports and analysis to the company on Spend, Committed and Uncommitted A&P budget.
• Develop and present Quarterly Business Reviews.

Key Relationships

Reporting Lines:

• Reports to Senior Brand Manager

Internal:

• Integrated Marketing Communications (IMC)
• Commercial team
• Finance team
• Suppy chain and Logistics team
• Customer Marketing team
• Global marketing team

External:

• Various agencies
• Media and journalists

Experience and Skills

• 5+ years’ experience in marketing, preferably in brand or customer marketing within the drinks industry or a relevant luxury/prestige product or service
• Strong strategic and analytical skills with strong financial/business acumen and entrepreneurial spirit.
• Excellent knowledge of the full marketing mix including customer marketing
• Strong digital experience, needs to be able to demonstrate experience of effective marketing programmes that have used digital platforms
• Good experience of social media, search, display, email, and social listening tools
• Experience of working on a ‘turnaround’ brand would be beneficial though not essential
• Experience in the super premium spirits category beneficial
• Proven track record of consumer engagement planning, innovative thinking, program development and execution and a strategic approach to brand building programs.
• Knowledge of delivering memorable brand experiences, social media campaigns, advertising campaigns, media planning, and brand tracking tools
• Ability to interact and influence internal and external stakeholders at all levels to create cross-team collaboration while driving projects to conclusion
• Experience in managing advertising, creative, and promotional agencies
• Ability to identify problems and offer solid, fact based recommendations
• Strong conceptual and creative skills
• Excellent verbal and written communication skills; strong presentation skills
• Proficient in Word, Excel, and PowerPoint
• Experience in using syndicated research (i.e. Nielsen)

What’s on Offer

• Be part of an inclusive, talented, fun, dynamic, passionate and welcoming team!
• Competitive salary and generous bonus scheme
• Hybrid working week with 3 days in the office and 2 days from home
• Private Medical and Dental healthcare available to you and your family at no extra cost
• 25 days holidays, plus bank holidays
• Generous pension scheme where employees contribute 2% and the company contributes 8%
• Enhanced parental leave & pay and access to coaching for new parents
• Fitness allowance to support your mental and physical wellbeing
• Access to a wide range of learning resources including LinkedIn Learning
• Life assurance cover of four times your annual salary
• Income protection
• Support for your charitable fundraising efforts
• Enjoy our portfolio of brands with our product allowance

Our Ethos

In Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. We do not and will not discriminate in employment and personnel practices on the basis of race, sex, age, disability, religion, national origin or any other basis prohibited by applicable laws, regulations and ordinances.

‘Together’ is the way we see our business, a joint effort by ourselves, our customers and partners, working with passion behind every brand and every cocktail being served. Together we embrace our own responsibilities and share our knowledge and best practices, accepting failures and helping others to do the same, with honesty and courage. Together we break any cultural, organizational and geographical barriers, working across countries, businesses and functions, trusting each other on the ground of the values and common goals we share.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.