Marketing Manager-Export

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Vision

Build BU new chapter of success in Export

Objective of the Role

Develop Export brand portfolio in line with business objectives impacting on key metrics (i.e. awareness, equity items, sales) while ensuring spending is coherent with budget and directed to best return on investment

General Description of the Role

• The Marketing Manager Export is responsible for the strategy development and coordination of the plan and activities for the whole portfolio of brands distributed in export markets
• He/She will work in coordination and with the support of Export team and Local Distributor to achieve brand objectives defined in the plan (volume, share, CAAP and consumer KPIs) with ownership for the evolution of the brand.
• On top of coordinating the whole portfolio, he/she will actively manage key strategic brands in Export (i.e. Aperol, Campari)

Key Responsibilities and Activities

• Build a strong partnership with Export team in order to act like one single entity
• Build solid relations with distributors based on trust, competence, expertise and Campari Group values
• Define brand and portfolio strategy for Export markets and align that with Export team and Local Distributors
• Lead the development and execution of the Annual Brand Plan (managing timelines, budgets) in conjunction with Export team and Local Distributors
• Responsible for market share and brand equity measures for the brand managed across markets
• Using grounded consumer insight and available database (IWSR) to plan, direct and manage marketing efforts, to achieve maximum return on investment
• Manage the execution of all elements of the Consumer marketing mix
• Ensure alignment with the GSM team on global brand guidelines and with other functions on projects’ implementation (Communication, Customer & Channel Marketing, Sales, PAD, Legal, Finance, Supply chain)
• Align the organization all key activities

• Contributes to develop of the annual budget related to A&P, facilitates the approval process providing any info and data required, manage the budget along the year in line with internal procedure for expenses approval and track actual vs. budget and proactively act to off- set any positive variances in spending, working closely with the rest of the organization 

• Ensure the integrity of the brand at all times
• Develop agency briefs for all elements of the marketing mix and day to day agency management
• NPD management of gate process
• Administrative support and post analysis of campaigns including recommended improvements for future activity
• Execution of packaging artwork (post design through to production across all pack formats)
• Monitor ongoing brand health

Reporting relationship

• Reports to Marketing Director
• 1 BM reporting into the role
• Works in coordination with Export team and Local distributors
• For the brand of responsibility, works in alignment with BM Jamaica

Education / Experience / Skills

• Degree qualified in Marketing or equivalent
• Experience as a Marketing Manager
• Bilingual English and Spanish
• FMCG or Liquor Industry experience
• Experience with a large value brand or a multiple brand portfolio
• Demonstrated alignment to Company values and behaviours
• Proven expertise in brands and A&P management
• Ability to conduct effective and impactful market and brand analysis

Skills / Competencies

• Leadership in leading conversations and discussions with Local Distributors to develop an aligned plan and execute it with excellence
• Team Player in acting in full coordination with Export team in terms of analysis, recommendation, proposals, spending of A&P and actions
• Entrepreneurial attitude switching from strategic discussions to hands-on very operative tasks to make things happen
• Dynamic and performance driven 
• Business Acumen to understand local distributors business and priorities
• High communication, interpersonal and motivational skills to engage a wide range of audiences with evidence of communicating with clarity and using the right mediums
• Efficient, organised and detail oriented in ways of working.
• Passionate about the industry 
• Strategic thinking to connect the dots and drive a vision for the portfolio defining priorities and consequent actions
• Capacity to influence through the building of strong partner relationships
• Flexibility. Ability to work effectively across organization and cultures 

Working Conditions

• General office environment; job however requires involvement in off-site promotional activities and events to ensure proper management
• Due to travel to visit local distributors: 60% out of office and 40% at office

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency