Brand Experience Manager

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Vision
• Be the country benchmark in brand experience execution.

Objective of the Role
• Impact on key metrics defined at brand plan (i.e., awareness, equity items, sales)
• Ensure spending is in line with budget and directed to best return on investment.

• The Brand Experience manager is responsible for the Experience strategy development and ensure its coherent and successful execution for both Jamaica and Export Markets
• He/She works in coordination with MMs and BMs in the definition of the brand plan and contributes to the development of brands’ strategy in terms of experiences (Core platforms, big, medium and small events, One Love project) Key Responsibilities and Activities
• Define brand and portfolio Experience strategy for Jamaica and Export markets and align that with MMs and BMs
• Lead, coordinate and coach the Brand Experience Team
• Coordinate Experience A&P budget definition and its use across time ensuring control, smart use of the investment looking for best return and identifying priorities and opportunities making recommendation accordingly.
• Hold regular budget meetings to track expenses and propose adjustments.
• Coordinate ticket allocation across the organization
• Ensure alignment with other functions (Communication, Customer & Channel Marketing, Sales, PAD, Legal, Finance, Supply chain)
• Ensure the integrity of the brand at all times.
• Lead agency and promoters management within its perimeter (agreement definition and contract key elements)

Reporting relationship Reports to Marketing Director. 3 managers reporting into the position.

Education / Experience
• Degree qualified in Marketing or equivalent.
• Experience as a Marketing Manager/Project manager
• FMCG or Liquor Industry experience
• Experience with a large value brand or a multiple brand portfolio
• Demonstrated alignment to Company values and behaviours.
• Proven expertise in consumer brands management
• Ability to conduct effective and impactful market and brand analysis.

Skills / Competencies
• Leadership in leading conversations and discussions with agencies to develop and execute the plan with excellence and efficiency.
• Strategic thinking. Ability in managing numbers and attentive to details with attitude to balance pragmatism and efficient approach with ambitious result orientation.
• Efficient, organized and detail oriented in ways of working.
• Excellent interpersonal and motivational skills to communicate with clarity and using the right mediums.
• Capacity to influence ideas and behaviors through the communication of compelling points of view and the building of strong partner relationships
• Business Acumen to understand business and priorities.
• Creativity and Entrepreneurial attitude to foster an innovative team attitude and constantly experiment new path in experiential marketing.
• Passionate about the industry and communication landscape
• Team player

Working Conditions
• General office environment: job, however, requires involvement in off-site promotional activities and events to ensure proper management.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency