Experiential Events Specialist

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Mission

As Experiential Events Specialist, you will be responsible for the development and execution of impactful consumer events that strengthen brand positioning and support our strategy, while maximizing budget efficiency. Your mission is to deliver best-in-class experiential activations that create memorable moments, foster brand love, and generate user-generated content (UGC). These events should drive trial, expand reach, and convert attendees into brand advocates, supporting our broader digital vision of shifting from paid media to owned and earned engagement.

Experiential initiatives are designed to enhance consumer journeys across all digital touchpoints and build vibrant brand communities through close collaboration with the Senior Brand Managers, Digital Marketing Specialist, Customer & Channel Marketing Managers, as well as Media and PR & Advocacy. The role reports directly to the Consumer, Channel & Customer Marketing Director, ensuring close alignment with brand and experiential strategy.

Key Responsibilities

• Event Planning: identify event concepts, formats, and target audiences in alignment with our brand strategy and business goals.
• Execution & Coordination: ensure seamless and effective execution of consumer events by connecting the dots amongst internal stakeholders (e.g. Brand Managers, Digital Marketing) and external partners (e.g. event agency, celebrities, influencers, trendsetters and media partners).
• Campaign Monitoring: support KPI definition and be responsible for tracking and post-campaign analysis to evaluate activation performance and drive continuous improvement.
• Sponsorship Management: handle incoming sponsorship requests, assess strategic fit and feasibility along with the Brand Managers, and lead execution of approved partnerships. Conduct post-event evaluations to measure impact and inform future decisions.
• POSM Management: oversee the planning and management of Point-of-Sale Materials (POSM) to support brand experiences, ensuring timely delivery, cost efficiency, and alignment with activation strategy.
• Internal Event Management: coordinate internal gatherings such as the Annual Kick-Off, Christmas Party, and other corporate events that reinforce our culture and team spirit.

Key Requirements

• Minimum 3 years of experience in BTL agencies (event, promotional, PR) or in roles with proven exposure to events and experiential marketing.
• Bachelor’s degree in Business Administration, Economics, or related field. A relevant Master’s degree will be considered a plus.
• Fluency and excellent presentation skills in Greek and English.
• Strong project management skills and ability to handle multiple priorities.
• Excellent communication, influencing, relationship-building and diverse stakeholder‑management abilities.
• Creative mindset with strong attention to detail and passion for brand experiences.
• Positive, proactive, and collaborative approach.
• Experience working close with agencies, suppliers, or production partners is a plus.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.  Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.