Visitor Center Operations Manager

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Role Context & Mission

At Campari Group, we are passionate about creating memorable experiences around our iconic brands. At Wilderness Trail Distillery, the Visitor Center plays a key role in bringing our bourbon story to life for guests from around the world.

We are looking for a Visitor Center Manager to lead the daily operations of our Visitor Center, ensuring every guest enjoys an engaging, welcoming and memorable experience on the Kentucky Bourbon Trail.

This role combines hospitality, retail, events and brand storytelling, and offers the opportunity to shape one of the most authentic visitor experiences in American whiskey.

What you’ll do

• Lead the daily operations of the Wilderness Trail Visitor Center, ensuring a high level of guest experience and service.

• Manage and develop the Visitor Center team, including recruitment, scheduling, training and performance management.

• Oversee retail operations, including merchandise selection, vendor management, pricing strategies and inventory control.

• Manage financial operations, including daily cash handling, reporting and monthly financial reconciliation.

• Collaborate with marketing and brand teams to develop events and visitor experiences that drive traffic and sales.

• Coordinate VIP visits, tours and brand activations with internal teams and distillery leadership.

• Represent Wilderness Trail at local tourism and bourbon industry events.

• Maintain compliance with regulations related to tasting room and alcohol retail operations.

What we’re looking for

• 5+ years of experience in hospitality, retail operations, tasting rooms, tourism or visitor attractions

• Experience managing teams and guest-facing operations

• Strong leadership and organizational skills

• Comfortable managing retail inventory, vendors and financial reporting

• Excellent communication and presentation skills

• Passion for hospitality, tourism and the bourbon industry

Bachelor’s degree in Hospitality, Communications or a related field is preferred but not required.

Why join us

• Work at one of the most respected craft distilleries on the Kentucky Bourbon Trail

• Lead the guest experience of a growing and award-winning distillery

• Combine hospitality, retail, brand storytelling and events

• Be part of Campari Group, a global leader in premium spirits

Additional requirements

• Ability to lift cases up to 40 lbs

• Ability to walk the distillery grounds and lead tours

• Availability to work weekends and evenings when needed

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.  Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.